Vishag Badrinarayanan
Texas State University
H-index: 27
North America-United States
Top articles of Vishag Badrinarayanan
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Relational exchanges in the sales domain: A review and research agenda through the lens of commitment-trust theory of relationship marketing | Vishag Badrinarayanan Indu Ramachandran | 2024/4/1 | |
The time-varying effects of rhetorical signals in crowdfunding campaigns | Journal of the Academy of Marketing Science | Masoud Moradi Mayukh Dass Dennis Arnett Vishag Badrinarayanan | 2024/3 |
A brand prominence perspective on crowdfunding success for aftermarket offerings: the role of textual and visual brand elements | Journal of Product & Brand Management | Fereshteh Zihagh Masoud Moradi Vishag Badrinarayanan | 2024/1/15 |
Building upstream supplier capabilities for downstream customization: The role of collaboration capital | Journal of Business Logistics | Sreedhar Madhavaram Kenneth Hall Amit K Ghosh Vishag Badrinarayanan | 2024/1 |
The impact of business-to-business salespeople’s social media use on value co-creation and cross/up-selling: The role of social capital | European Journal of Marketing | Omar S Itani Vishag Badrinarayanan Deva Rangarajan | 2023/2/13 |
Organizational Renewal during Crisis: Impact of CEO Succession and SHRM as Change Agents | Academy of Management Proceedings | Indu Ramachandran Vishag Badrinarayanan Kim Clark | 2023 |
Customer equity drivers and repurchase intent among B2B customers: the moderating role of perceived switching cost | Journal of Business & Industrial Marketing | Vibhava Srivastava Deva Rangarajan Vishag Badrinarayanan | 2023/11/8 |
Technology-enabled sales capability: A capabilities-based contingency framework | Journal of Personal Selling & Sales Management | Vishag Badrinarayanan Sreedhar Madhavaram Kerry T. Manis | 2022 |
Left to their own devices? Antecedents and contingent effects of workplace anxiety in the WFH selling environment | Journal of Business & Industrial Marketing | Deva Rangarajan Vishag Badrinarayanan Aditi Sharma Rakesh Kumar Singh Sridhar Guda | 2022/11/15 |
Professor Shelby Hunt’s contributions to franchising: Revisiting forecasts and recommendations four decades later | Vishag Badrinarayanan | 2021/4/3 | |
The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises | Journal of Business Research | Masoud Moradi Vishag Badrinarayanan | 2021 |
Continuous techno-training and business-to-business salesperson success: How boosting techno-efficacy enhances sales effort and performance | Journal of Business Research | Steven W Rayburn Vishag Badrinarayanan Sidney T Anderson Aditya Gupta | 2021/9/1 |
Solutions Salesperson’s Problem Solving Approaches: An Exploration from the Customer’s Perspective: An Abstract | Sreedhar Madhavaram Vishag Badrinarayanan Radha Appan Indu Ramachandran | 2020 | |
Influence of Brand Attractiveness and Brand-Self Connections on Brand Evangelism: An Abstract | Enrique Becerra Vishag Badrinarayanan | 2020 | |
Top Management Emphasis and Silo-Spanning Communication for Marketing Knowledge Integration: An Empirical Examination: An Abstract | Sreedhar Madhavaram Vishag Badrinarayanan Robert E McDonald | 2020 | |
Towards Abundant Sales Organizations: How Workplace Spirituality and Innovative Climate Foster Customer-Related Outcomes: An Abstract | Ashish Kalra Vishag Badrinarayanan Raj Agnihotri Vinay Sharma Rajat Agrawal | 2020/12/14 | |
Implications of the developments in metaphors research for marketing communications: a review and research agenda: an abstract | Sreedhar Madhavaram Dorcia Bolton Vishag Badrinarayanan | 2020 | |
The pull-to-stay effect: influence of sales managers’ leadership worthiness on salesperson turnover intentions | Journal of Personal Selling & Sales Management | Vishag Badrinarayanan Aditya Gupta Nawar N Chaker | 2021/3 |
When the Star Beckons: Celebrity-Branded Products and Retailer Resonance: An Abstract | Vishag Badrinarayanan Enrique Becerra | 2020 | |
THE EFFECTS OF BRAND INTENSITY AND LINGUISTIC STYLE OF CROWDFUNDING DESCRIPTIONS ON FUNDING LEVEL | 2020 AMA Summer Academic Conference | Masoud Moradi Vishag Badrinarayanan | 2020 |
Co-Authors
