Robert E. McDonald
Texas Tech University
H-index: 22
North America-United States
Top articles of Robert E. McDonald
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Exploring market orientation versus finance orientation effects on perceived CSR motivations and outcomes using resource-advantage (RA) theory | Journal of Business Research | Jared M Hansen Robert E McDonald Hunter Hatfield | 2023/9/1 |
Batteries are not Fuel | Robert McDonald | 2023 | |
The interplay between advertising and society: an historical analysis | Journal of Macromarketing | Robert E. Mcdonald Debra A. Laverie Kerry T. Manis | 2021 |
Nonprofit business model innovation as a response to existential environmental threats: Performing arts in the United States | Journal of Business Research | Robert E McDonald John J Masselli Bob Chanda | 2021/3/1 |
Top Management Emphasis and Silo-Spanning Communication for Marketing Knowledge Integration: An Empirical Examination: An Abstract | Sreedhar Madhavaram Vishag Badrinarayanan Robert E McDonald | 2020 | |
Examining the efficacy of brand social media communication: a consumer perspective | Journal of Marketing Theory and Practice | Abhishek Dwivedi Bob McDonald | 2020/6/12 |
Co-Authors
