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Michael S. Minor

Michael S. Minor

University of Texas Rio Grande Valley

H-index: 33

North America-United States

About Michael S. Minor

Michael S. Minor, With an exceptional h-index of 33 and a recent h-index of 25 (since 2020), a distinguished researcher at University of Texas Rio Grande Valley, specializes in the field of Consumer neuroscience, consumer behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Strategy: An Abstract

Understanding mental health services and help-seeking behaviours among college students in Vietnam

Michael S. Minor Information

University

Position

Professor of Marketing and Chair

Citations(all)

11660

Citations(since 2020)

4768

Cited By

8300

hIndex(all)

33

hIndex(since 2020)

25

i10Index(all)

60

i10Index(since 2020)

39

Email

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University Profile Page

University of Texas Rio Grande Valley

Google Scholar

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Michael S. Minor Skills & Research Interests

Consumer neuroscience

consumer behavior

Top articles of Michael S. Minor

Title

Journal

Author(s)

Publication Date

Consumer’s Perception Journey: Examining the Psychophysiological Antecedents and Effects of Multisensory Imagery Strategy: An Abstract

Sasawan Heingraj

Michael S Minor

Mario Gil

2021/6/1

Understanding mental health services and help-seeking behaviours among college students in Vietnam

Asia Pacific Journal of Health Management

Ngoc Pham

Yuanqing Li

Tofazzal Hossain

Claudio Schapsis

Huan Henry Pham

...

2020/8

See List of Professors in Michael S. Minor University(University of Texas Rio Grande Valley)