Debbie Laverie
Texas Tech University
H-index: 31
North America-United States
Top articles of Debbie Laverie
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Technology has Agency too! Disentangling Technology's Causal and Structural Agency in a Service System | Journal of Macromarketing | Kelley Cours Anderson Hans Hansen Debra Laverie | 2024/3/18 |
In the consumers’ eye: A mixed-method approach to understanding how VR-Content influences unbranded product quality perceptions | Journal of Retailing and Consumer Services | Kelley Cours Anderson Debra A Laverie | 2022/7/1 |
Experiential learning: A study of simulations as a pedagogical tool | Marketing Education Review | Debra A Laverie Ashley Hass Corky Mitchell | 2022/1/2 |
Exploring the effects of encouraging student performance with text assignment reminders | Journal of Marketing Education | William Humphrey Jr Debbie Laverie Alison Shields | 2021/4 |
Friendship, Advice and Distant Ties with Leaders and Similarity in Citizenship Behavior | Academy of Management Proceedings | Thomas Joseph Zagenczyk Sara Krivacek William L Gardner Kevin S Cruz Claudia Cogliser | 2021 |
The interplay between advertising and society: an historical analysis | Journal of Macromarketing | Robert E. Mcdonald Debra A. Laverie Kerry T. Manis | 2021 |
Distance be damned: The importance of social presence in a pandemic constrained environment | Marketing Education Review | Corky Mitchell Kelley Cours Anderson Debra A. Laverie Ashley Hass | 2021 |
“Let’s be independent together”: Enabling student autonomy with team based learning activities in a flipped class | Marketing Education Review | Ashley Hass Debra A Laverie Kelley Cours Anderson | 2021/4/3 |
The use and value of badges: Leveraging salesforce trailhead badges for marketing technology education | Journal of Marketing Education | William Humphrey Jr Debbie Laverie Caroline Muñoz | 2021/4 |
The digital era has changed marketing: A guide to using industry certifications and exploration of student perceptions of effectiveness | Marketing Education Review | Debbie Laverie William Humphrey Kerry T. Manis Karen Freberg | 2020 |
CONSUMER-PERCEIVED MARKETING MEDIA INNOVATIVENESS: SIGNALING PRODUCT QUALITY WITH VIRTUAL REALITY? | 2020 AMA Summer Academic Conference | Kelley Cours Anderson Debra A Laverie | 2020 |
Signaling product quality with virtual reality? an interpretation with consumer-perceived marketing media innovativeness: an abstract | Kelley Cours Anderson Debra A Laverie | 2020/12/14 | |
Summative and formative evaluation of marketing teaching portfolios: A pedagogical competence-based rubric | Marketing Education Review | Purvi Shah Debra A Laverie Sreedhar Madhavaram | 2020/10/1 |
Putting the Social in Social Media: A Qualitative Study of Influencers on Instagram | Ashley Hass Debra A. Laverie | 2020 |
