Sreedhar Madhavaram
Texas Tech University
H-index: 26
North America-United States
Top articles of Sreedhar Madhavaram
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Chartering marketing strategy and marketing management research toward greater relevance and impact | Sreedhar Madhavaram | 2024/4/21 | |
Building upstream supplier capabilities for downstream customization: The role of collaboration capital | Journal of Business Logistics | Sreedhar Madhavaram Kenneth Hall Amit K Ghosh Vishag Badrinarayanan | 2024/1 |
AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues | Journal of Business Research | KT Manis Sreedhar Madhavaram | 2023/3/1 |
Building capabilities for software development firm competitiveness: The role of intellectual capital and intra-firm relational capital | Information & Management | Sreedhar Madhavaram Radha Appan Kerry T Manis Glenn J Browne | 2023/3/1 |
Masterful operant resources, masterful marketing competences, and the masterful marketing academic | Journal of Marketing Management | Shelby D Hunt Sreedhar Madhavaram | 2023/11/22 |
Capability bundling for effective supply chain management: An integrative framework and research agenda | Sreedhar Madhavaram Kerry T Manis Siavash Rashidi‐Sabet Daniel F Taylor | 2022 | |
An AI decision‐making framework for business value maximization | AI Magazine | Naveen Gudigantala Sreedhar Madhavaram Pelin Bicen | 2023/3 |
Strategic solutions for the climate change social dilemma: An integrative taxonomy, a systematic review, and research agenda | Siavash Rashidi-Sabet Sreedhar Madhavaram Atul Parvatiyar | 2022/7/1 | |
A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap: The Case of the Fashion Industry | Journal of Macromarketing | Siavash Rashidi-Sabet Sreedhar Madhavaram | 2022/6 |
Strategic Marketing Solutions for the Climate Change Social Dilemma: An Abstract | Siavash Rashidi-Sabet Sreedhar Madhavaram | 2022/5/25 | |
Technology-enabled sales capability: A capabilities-based contingency framework | Journal of Personal Selling & Sales Management | Vishag Badrinarayanan Sreedhar Madhavaram Kerry T. Manis | 2022 |
Users' Willingness to Provide Information Requirements for Systems Development: An Integrated Model and Empirical Investigation | ACM SIGMIS Database: the DATABASE for Advances in Information Systems | Radha Appan Glenn J Browne Sreedhar Madhavaram | 2022/1/24 |
Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline | AMS Review | Sreedhar Madhavaram Hunter N Hatfield | 2022/12 |
The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal | AMS Review | Shelby D Hunt Sreedhar Madhavaram Hunter N Hatfield | 2022/12 |
Shelby D. Hunt’s contributions to the marketing discipline: Research programs, impact, and compelling opportunities | Journal of Global Scholars of Marketing Science | Sreedhar Madhavaram | 2021/4/3 |
The conceptual contributions of Shelby D. Hunt: Foundations for advancing the marketing discipline | Journal of Global Scholars of Marketing Science | Sreedhar Madhavaram | 2021/4/3 |
Coopetitive innovation alliance performance: Alliance competence, alliance’s market orientation, and relational governance | Journal of Business Research | Pelin Bicen Shelby D Hunt Sreedhar Madhavaram | 2021/2/1 |
Building customisation capability in B2B marketing: the role of organisational capital | Journal of Marketing Management | Sreedhar Madhavaram Shelby D Hunt Pelin Bicen | 2021/9/2 |
The role of hedonic and utilitarian motives on the effectiveness of partitioned pricing | Journal of Retailing | Jungsil Choi Sreedhar R Madhavaram Hyun Young Park | 2020/6/1 |
Solutions Salesperson’s Problem Solving Approaches: An Exploration from the Customer’s Perspective: An Abstract | Sreedhar Madhavaram Vishag Badrinarayanan Radha Appan Indu Ramachandran | 2020 |
