Jeremy J. Sierra
Texas State University
H-index: 29
North America-United States
Top articles of Jeremy J. Sierra
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Sport fans' defense of the tribal brand: Exploring determinants across two continents | Jeremy J Sierra Harry A Taute Byung-Kwan Lee | 2022 | |
Crisis‐induced behavior: From fear and frugality to the familiar | International Journal of Consumer Studies | Steven W Rayburn Anthony McGeorge Sidney Anderson Jeremy J Sierra | 2022/3 |
Consumer buying behavior and retailer strategy through a crisis: A futures studies perspective | Journal of Marketing Theory and Practice | Sidney Anderson Steven W Rayburn Jeremy J Sierra Ken Murdock Anthony McGeorge | 2022/10/2 |
Positive Psychology’s Mindset Precursors of Attitude-toward-Advertising-in-General | Journal of Promotion Management | Jeremy J Sierra Michael R Hyman Anna M Turri | 2022 |
Future Thinking Continuity of Learning in Marketing: A Student Perspective on Crisis Management in Higher Education | Marketing Education Review | Steven W Rayburn Sidney Anderson Jeremy J Sierra | 2021/7/3 |
Future thinking: A marketing perspective on reducing wildlife crime | Psychology & Marketing | Steven W Rayburn Sidney Anderson Jeremy J Sierra | 2020/12 |
Understanding the effects of physical images on viewers in social comparison contexts: A multi-study approach | Journal of Promotion Management | Byung-Kwan Lee Taewon Suh Jeremy J Sierra | 2020/1/2 |
Co-Authors
