Vanitha Swaminathan

Vanitha Swaminathan

University of Pittsburgh

H-index: 28

North America-United States

Contact Vanitha Swaminathan

About Vanitha Swaminathan

Vanitha Swaminathan, With an exceptional h-index of 28 and a recent h-index of 23 (since 2020), a distinguished researcher at University of Pittsburgh, specializes in the field of Branding, Reputation, Social Networks & Social Media.

His recent articles reflect a diverse array of research interests and contributions to the field:

Paradigms for progress: An anomaly-first framework for paradigm development

Consuming in a crisis: Pandemic consumption across consumer segments and implications for brands

JM: Promoting Catalysis in Marketing Scholarship

Healthcare Apps, Customer Engagement and the COVID-19 Pandemic Crisis

Brand actions and financial consequences: A review of key findings and directions for future research

The language of brands in social media: Using topic modeling on social media conversations to drive brand strategy

Do all, or only some personality types engage in spreading negative WOM? An experimental study of negative WOM, big 5 personality traits and brand personality

Self-construal drives preference for partner and servant brands

Vanitha Swaminathan Information

University	University of Pittsburgh
Position	Thomas Marshall Professor of Marketing, Katz Graduate School of Business
Citations(all)	9292
Citations(since 2020)	3993
Cited By	6858
hIndex(all)	28
hIndex(since 2020)	23
i10Index(all)	43
i10Index(since 2020)	33
Email	Access Email
University Profile Page	University of Pittsburgh
Google Scholar	View Google Scholar Profile

Vanitha Swaminathan Skills & Research Interests

Branding

Reputation

Social Networks & Social Media

Top articles of Vanitha Swaminathan

Paradigms for progress: An anomaly-first framework for paradigm development

2023/11

Vanitha Swaminathan

H-Index: 23

Consuming in a crisis: Pandemic consumption across consumer segments and implications for brands

Journal of Product & Brand Management

2023/1/19

Meheli Basu

H-Index: 4

Vanitha Swaminathan

H-Index: 23

JM: Promoting Catalysis in Marketing Scholarship

2023/1

Vanitha Swaminathan

H-Index: 23

Healthcare Apps, Customer Engagement and the COVID-19 Pandemic Crisis

Available at SSRN, https://ssrn.com/abstract=4245829

2022

Mina Ameri

H-Index: 3

Vanitha Swaminathan

H-Index: 23

Brand actions and financial consequences: A review of key findings and directions for future research

2022/7

Vanitha Swaminathan

H-Index: 23

Sayan Gupta

H-Index: 2

Kevin Lane Keller

H-Index: 85

The language of brands in social media: Using topic modeling on social media conversations to drive brand strategy

Journal of Interactive Marketing

2022/5

Vanitha Swaminathan

H-Index: 23

Do all, or only some personality types engage in spreading negative WOM? An experimental study of negative WOM, big 5 personality traits and brand personality

Journal of Global Scholars of Marketing Science

2021/7/3

Vanitha Swaminathan

H-Index: 23

Self-construal drives preference for partner and servant brands

Journal of Business Research

2021/5/1

Meng-Hua Hsieh

H-Index: 3

Shailendra Pratap Jain

H-Index: 24

Vanitha Swaminathan

H-Index: 23

Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries

Journal of Marketing

2020/3

Vanitha Swaminathan

H-Index: 23

See List of Professors in Vanitha Swaminathan University(University of Pittsburgh)

Co-Authors

H-index: 91

Jan-Benedict E.M. Steenkamp — Jan-Benedict E.M. Steenkamp
University of North Carolina at Chapel Hill

Visit Jan-Benedict E.M. Steenkamp Page

H-index: 69

Bernd H. Schmitt — Bernd H. Schmitt
Columbia University in the City of New York

Visit Bernd H. Schmitt Page

H-index: 65

Scott A. Neslin — Scott A. Neslin
Dartmouth College

Visit Scott A. Neslin Page

H-index: 48

Christine Moorman — Christine Moorman
Duke University

Visit Christine Moorman Page

H-index: 43

John Hulland — John Hulland
University of Georgia

Visit John Hulland Page

H-index: 42

THOMAS C. OGUINN — THOMAS C. OGUINN
University of Wisconsin-Madison

Visit THOMAS C. OGUINN Page

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