CUFinder

Meng-Hua Hsieh

Meng-Hua Hsieh

Kent State University

H-index: 7

North America-United States

Contact Meng-Hua Hsieh

About Meng-Hua Hsieh

Meng-Hua Hsieh, With an exceptional h-index of 7 and a recent h-index of 7 (since 2020), a distinguished researcher at Kent State University, specializes in the field of Healthcare Marketing, Consumer Motivation, Goal Pursuit, Prosocial Behaviors, Advertising.

His recent articles reflect a diverse array of research interests and contributions to the field:

Consumer mindsets matter: Benefit framing and firm–cause fit in the persuasiveness of cause-related marketing campaigns

Self-construal drives preference for partner and servant brands

Fear of Detection and Efficacy of Prevention: Using Construal Level to Encourage Health Behaviors

How a maximizing orientation affects trade‐offs between desirability and feasibility: The role of outcome‐versus process‐focused decision making

Meng-Hua Hsieh Information

University

Position

___

Citations(all)

152

Citations(since 2020)

123

Cited By

62

hIndex(all)

7

hIndex(since 2020)

7

i10Index(all)

6

i10Index(since 2020)

6

Email

University Profile Page

Google Scholar

Meng-Hua Hsieh Skills & Research Interests

Healthcare Marketing

Consumer Motivation

Goal Pursuit

Prosocial Behaviors

Advertising

Top articles of Meng-Hua Hsieh

Consumer mindsets matter: Benefit framing and firm–cause fit in the persuasiveness of cause-related marketing campaigns

Journal of Business Research

2021

Meng-Hua Hsieh
Meng-Hua Hsieh

H-Index: 3

Self-construal drives preference for partner and servant brands

Journal of Business Research

2021/5/1

Meng-Hua Hsieh
Meng-Hua Hsieh

H-Index: 3

Shailendra Pratap Jain
Shailendra Pratap Jain

H-Index: 24

Vanitha Swaminathan
Vanitha Swaminathan

H-Index: 23

Fear of Detection and Efficacy of Prevention: Using Construal Level to Encourage Health Behaviors

Journal of Marketing Research

2020/6

Chethana Achar
Chethana Achar

H-Index: 3

Meng-Hua Hsieh
Meng-Hua Hsieh

H-Index: 3

How a maximizing orientation affects trade‐offs between desirability and feasibility: The role of outcome‐versus process‐focused decision making

Journal of Behavioral Decision Making

2020/1

See List of Professors in Meng-Hua Hsieh University(Kent State University)