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THOMAS C. OGUINN

THOMAS C. OGUINN

University of Wisconsin-Madison

H-index: 42

North America-United States

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About THOMAS C. OGUINN

THOMAS C. OGUINN, With an exceptional h-index of 42 and a recent h-index of 23 (since 2020), a distinguished researcher at University of Wisconsin-Madison, specializes in the field of CONSUMER BEHAVIOR, SOCIOLOGY, MARKETING.

His recent articles reflect a diverse array of research interests and contributions to the field:

Toward a sociological model of brands

Advertising & integrated brand promotion

Branding in a hyperconnected world: Refocusing theories and rethinking boundaries

THOMAS C. OGUINN Information

University

Position

___

Citations(all)

21806

Citations(since 2020)

5947

Cited By

17310

hIndex(all)

42

hIndex(since 2020)

23

i10Index(all)

56

i10Index(since 2020)

35

Email

University Profile Page

Google Scholar

THOMAS C. OGUINN Skills & Research Interests

CONSUMER BEHAVIOR

SOCIOLOGY

MARKETING

Top articles of THOMAS C. OGUINN

Title

Journal

Author(s)

Publication Date

Toward a sociological model of brands

Thomas C O'Guinn

Albert M Muniz

2023/4/28

Advertising & integrated brand promotion

(No Title)

Angeline Close Scheinbaum

Thomas C O'Guinn

Richard J Semenik

2022/7/11

Branding in a hyperconnected world: Refocusing theories and rethinking boundaries

Journal of Marketing

Vanitha Swaminathan

Alina Sorescu

Jan-Benedict EM Steenkamp

Thomas Clayton Gibson O’Guinn

Bernd Schmitt

2020/3

See List of Professors in THOMAS C. OGUINN University(University of Wisconsin-Madison)