Pierre-Yann Dolbec
Concordia University
H-index: 10
North America-Canada
Top articles of Pierre-Yann Dolbec
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
What makes firms great at digital marketing? A qualitative analysis of firms’ digital marketing capabilities. | Arthur Lachieze-Rey Pierre-Yann Dolbec | 2023/8/24 | |
A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop Markets. | Journal of Marketing | Pierre-Yann Dolbec Zeynep Arsel Aya Aboelenien | 2022/5/26 |
How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools | Journal of Marketing Research | Pierre-Yann Dolbec Rodrigo B Castilhos Marcelo J Fonseca Guilherme Trez | 2022/2 |
Something old, something new: Enabled theory building in qualitative marketing research | Marketing Theory | Pierre-Yann Dolbec Eileen Fischer Robin Canniford | 2021/12 |
Reconceptualizing necessity entrepreneurship | Academy of Management Proceedings | David Gras Robert Nason Philip James O'Donnell Angelique Slade Shantz Sanwar A Sunny | 2021 |
Monetizing the Megaphone: How Consumers and Firms Use Platforms to Conquer the Attention Economy | Advances in Consumer Research | Thanh Nguyen Pierre-Yann Dolbec Shuhan Yang Jonathan Schroeder Duygu Akdevelioglu | 2020 |
Situated Institutions: Exploring Place and Space in Institutional Dynamics | Academy of Management Proceedings | Melodie Cartel Santi Furnari Ryan L Raffaelli Thomas J Roulet | 2020 |
Co-Authors
