Guilherme Trez

Guilherme Trez

Universidade do Vale do Rio dos Sinos

H-index: 16

Latin America-Brazil

About Guilherme Trez

Guilherme Trez, With an exceptional h-index of 16 and a recent h-index of 10 (since 2020), a distinguished researcher at Universidade do Vale do Rio dos Sinos, specializes in the field of Marketing and Strategy.

His recent articles reflect a diverse array of research interests and contributions to the field:

Big data em organizações de médio e grande porte do setor público brasileiro

Establishment of Governance in Entrepreneurship Ecosystems: LIDER/SEBRAE Program in Brazil

How established organizations combine logics to reconfigure resources and adapt to marketization: A case study of Brazilian religious schools

Internationalisation as a factor for successful transgenerational practises in family businesses

IMPACTO DOS INVESTIMENTOS EM RECURSOS INTANGÍVEIS NO DESEMPENHO ORGANIZACIONAL

Value creation of tourist experiences in spectacular and spontaneous designs: a comparative analysis of a wine tour

Big data em organizaçoes de médio e grande porte do setor público brasileiro: Prontidao e situaçao atual, replicaçao do estudo holandês de klievink et al.(2017)

IMPACT OF INVESTMENTS IN INTANGIBLE RESOURCES ON BUSINESS PERFORMANCE.

Guilherme Trez Information

University

Position

Professor -

Citations(all)

846

Citations(since 2020)

324

Cited By

600

hIndex(all)

16

hIndex(since 2020)

10

i10Index(all)

18

i10Index(since 2020)

10

Email

University Profile Page

Universidade do Vale do Rio dos Sinos

Google Scholar

View Google Scholar Profile

Guilherme Trez Skills & Research Interests

Marketing and Strategy

Top articles of Guilherme Trez

Title

Journal

Author(s)

Publication Date

Big data em organizações de médio e grande porte do setor público brasileiro

Observatório de la Economía Latinoamericana

Evandro Schaulet

Guilherme Trez

2023/10/23

Establishment of Governance in Entrepreneurship Ecosystems: LIDER/SEBRAE Program in Brazil

ISPIM Conference Proceedings

Bibiana Volkmer Martins

Kadígia Faccin

Marcelo Jacques Fonseca

Emidio Gressler Teixeira

Guilherme Trez

2023

How established organizations combine logics to reconfigure resources and adapt to marketization: A case study of Brazilian religious schools

Journal of Marketing Research

Pierre-Yann Dolbec

Rodrigo B Castilhos

Marcelo J Fonseca

Guilherme Trez

2022/2

Internationalisation as a factor for successful transgenerational practises in family businesses

International Journal of Business and Globalisation

Jefferson Monticelli

Renata Bernardon

Patrice Gaidzinski

Guilherme Trez

2022

IMPACTO DOS INVESTIMENTOS EM RECURSOS INTANGÍVEIS NO DESEMPENHO ORGANIZACIONAL

Revista Eletrônica de Estratégia & Negócios

Vanessa Martins Pires

Guilherme Trez

Tiago Wickstrom Alves

Davi Souza Simon

2021/11/8

Value creation of tourist experiences in spectacular and spontaneous designs: a comparative analysis of a wine tour

Journal of Hospitality and Tourism Insights

Marcelo Jacques Fonseca

Laura Tonon Zuanazzi

Rodrigo B Castilhos

Guilherme Trez

2021/7/19

Big data em organizaçoes de médio e grande porte do setor público brasileiro: Prontidao e situaçao atual, replicaçao do estudo holandês de klievink et al.(2017)

Evandro O Schaulet

Guilherme Trez

2021/7/18

IMPACT OF INVESTMENTS IN INTANGIBLE RESOURCES ON BUSINESS PERFORMANCE.

Revista Eletrônica de Estratégia & Negócios

Vanessa Martins Pires

Guilherme Trez

Tiago Wickstrom Alves

Davi Souza Simon

2021/7/1

Resource orchestration in emerging markets

International Journal of Business and Emerging Markets

Luciana Maines Da Silva

Guilherme Trez

2020

Investimento em Recursos Intangíveis de Relacionamento e o Desempenho no Setor do Agronegócio: Análise do Caso JBS-Friboi

Base Revista de Administração e Contabilidade da UNISINOS

Vanessa Martins Pires

Geovana Alves de Lima Fedato

Guilherme Trez

2020

Family as an institution: the influence of institutional forces in transgenerational family businesses

International Journal of Entrepreneurial Behavior & Research

Jefferson Marlon Monticelli

Renata Bernardon

Guilherme Trez

2020/1/13

See List of Professors in Guilherme Trez University(Universidade do Vale do Rio dos Sinos)

Co-Authors

H-index: 33
Claudio Hoffmann Sampaio

Claudio Hoffmann Sampaio

Pontifícia Universidade Católica do Rio Grande do Sul

H-index: 33
Eliane Schlemmer

Eliane Schlemmer

Universidade do Vale do Rio dos Sinos

H-index: 26
Gabriel Sperandio Milan

Gabriel Sperandio Milan

Universidade do Vale do Rio dos Sinos

H-index: 21
Fernando Luce

Fernando Luce

Universidade Federal do Rio Grande do Sul

H-index: 15
Rodrigo B. Castilhos

Rodrigo B. Castilhos

SKEMA Business School

H-index: 14
Lélis Balestrin Espartel

Lélis Balestrin Espartel

Pontifícia Universidade Católica do Rio Grande do Sul

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