Fernando Luce
Universidade Federal do Rio Grande do Sul
H-index: 21
Latin America-Brazil
Top articles of Fernando Luce
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
A framework to improve churn prediction performance in retail banking | Financial Innovation | João BG Brito Guilherme B Bucco Rodrigo Heldt João L Becker Cleo S Silveira | 2024/1/13 |
Brand equity chain and brand equity measurement approaches | Marta Olivia Rovedder de Oliveira Rodrigo Heldt Cleo Schmitt Silveira Fernando Bins Luce | 2023/5/9 | |
Unifying customer, product and brand performance management | Academia Revista Latinoamericana de Administración | Rodrigo Heldt Cleo Schmitt Silveira Fernando Bins Luce | 2022/6/17 |
Estimating stakeholder-based place brand equity: one place, multiple perspectives | ReMark-Revista Brasileira de Marketing | Sofia Gelain da Cunha Fernando Bins Luce Marta Olivia Rovedder de Oliveira | 2022/1/31 |
Predicting customer value per product: From RFM to RFM/P | Journal of Business Research | Rodrigo Heldt Cleo Schmitt Silveira Fernando Bins Luce | 2021/4/1 |
Trade-off between value creation and value appropriation? | Marketing Intelligence & Planning | Cleo Schmitt Silveira Marta Olivia Rovedder de Oliveira Rodrigo Heldt Fernando Bins Luce | 2021/1/30 |
Strategic marketing approaches impact on social enterprises | Marketing Intelligence & Planning | Leandro da Silva Nascimento Fernanda Kalil Steinbruch Daniel Max de Sousa Oliveira Júlio César da Costa Júnior Fernando Bins Luce | 2021/8/2 |
A strategic marketing perspective on entrepreneurs & innovation | ReMark-Revista Brasileira de Marketing | Fernando Antonio Monteiro Christoph D'Andrea Fernando Bins Luce | 2021/7/28 |
Uma perspectiva de marketing estratégico sobre empreendedores e inovação | REMark | Fernando Antonio Monteiro Christoph D'Andrea Fernando Bins Luce | 2021/5/1 |
FIRM PERFORMANCE: how has it been measured in marketing and finance research? | Caderno de Administração | Rodrigo HELDT Marta Olivia Rovedder de OLIVEIRA Ricardo Saraiva Frio Matheus Santana Trombetta Fernando Bins Luce | 2020/4/1 |
Is marketing department important for companies? | Revista Pensamento Contemporâneo em Administração | Daniel Max de Sousa Oliveira Fernando Bins Luce | 2020 |
