Eileen Fischer
York University
H-index: 53
North America-Canada
Top articles of Eileen Fischer
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Claiming market ownership: Territorial activism in stigmatized markets | Journal of Business Research | Ozlem Sandikci Aliakbar Jafari Eileen Fischer | 2024/3/1 |
Restless platformance: how prosumer practices change platform markets | Marketing Theory | Daiane Scaraboto Eileen Fischer | 2024/3 |
15 WHAT ARE AUDIENCES AND WHY DO THEY MATTER? | Consumer Culture Theory | Eileen Fischer Marie-Agnès Parmentier Cristel Antonia Russell Hope Schau | 2023/8/19 |
Mining the metaphor of market driving to propel productive research | Industrial Marketing Management | Eileen Fischer | 2023/8/1 |
The case for qualitative research | Journal of Consumer Psychology | Eileen Fischer Gulay Taltekin Guzel | 2023/1 |
A rhizomatic reflection on market systems dynamics research | AMS Review | Eileen Fischer Markus Giesler | 2023/12 |
Feminist brands: What are they, and what's the matter with them? | Cele C Otnes Eileen M Fischer | 2022/2/25 | |
Relying on the engagement of others: A review of the governance choices facing social media platform start-ups | A Rebecca Reuber Eileen Fischer | 2022/2 | |
Putting qualitative international business research in context (s) | Journal of International Business Studies | A Rebecca Reuber Eileen Fischer | 2022/2 |
Commentaries on “Abductive Theory Construction” | Journal of Consumer Psychology | Frank Kardes Eileen Fischer Stephen Spiller Aparna Labroo Melissa Bublitz | 2022/1 |
Navigating contradictory logics in the field of luxury retailing | Journal of Retailing | Jean-Baptiste Welté Julien Cayla Eileen Fischer | 2022/10/1 |
Commentaries on ‘An Intervention-Based Abductive Approach to Generating Testable Theory,’ | Journal of Consumer Psychology | Frank Kardes Eileen Fischer Stephen Spiller Aparna Labroo Melissa Bublitz | 2022/1/1 |
Considering the impacts of transgressive behaviors among interactive online audiences | Alex Baudet Marie-Agnès Parmentier Eileen Fischer | 2022/9/26 | |
Something old, something new: Enabled theory building in qualitative marketing research | Marketing Theory | Pierre-Yann Dolbec Eileen Fischer Robin Canniford | 2021/12 |
Splashing in deep waters of theory: A commentary section on Sandberg and Alvesson’s (2020)“Meanings of theory” | Marketing Theory | Domen Bajde Eileen M Fischer Franck Cochoy Stephen Brown | 2021/9 |
A research agenda for (gender) troubled times: Striving for a better tomorrow | Journal of the Association for Consumer Research | Catherine Coleman Eileen Fischer Linda Tuncay Zayer | 2021 |
Working it: Managing professional brands in prestigious posts | Journal of Marketing | Marie-Agnès Parmentier Eileen Fischer | 2021/3 |
Pay attention, please! Person brand building in organized online attention economies | Journal of the Academy of Marketing Science | Andrew N Smith Eileen Fischer | 2021/3 |
Günther, Johann Christian: Das lyrische Werk | Ernst Peter Fischer | 2020/11/14 | |
Collaborative market driving: How peer firms can develop markets through collective action | Journal of Marketing | Andre F Maciel Eileen Fischer | 2020/9 |
Co-Authors
