Robert V. Kozinets
University of Southern California
H-index: 60
North America-United States
Top articles of Robert V. Kozinets
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Netnography evolved: New contexts, scope, procedures and sensibilities | Annals of Tourism Research | Robert V Kozinets Ulrike Gretzel | 2024/1/1 |
Everyday activism: an AI-assisted netnography of a digital consumer movement | Journal of Marketing Management | Robert V Kozinets Mina Seraj-Aksit | 2024/1/22 |
Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother-Daughter Gift Exchange | Journal of Consumer Research | Chihling Liu Robert V Kozinets Anthony Patterson Xin Zhao | 2024/1/9 |
Transformative Netnography: Combining Representation, Social Media, and Participatory Action Research | Robert Kozinets Lena Cavusoglu Russell Belk | 2024/1/3 | |
Introduction to the Minitrack on Applying Netnographic Research in the System Sciences Context—Insights, Illustrations, and Intersections | Robert Kozinets Ulrike Gretzel Tung Bui | 2024/1/3 | |
Influencers and Creators: Business, Culture and Practice | Robert V Kozinets Ulrike Gretzel Rossella Gambetti | 2023/4/15 | |
Social Movements and the Collective Identity of the Star Trek Fandom: Boldly Going Where No Fans Have Gone Before | David G LoConto | 2020/3/10 | |
How to Conduct Netnography: Using an Immersion Journal | Robert Kozinets | 2022 | |
Clicking Our Way to Conscious Consumption | NIM Marketing Intelligence Review | Robert V Kozinets | 2022/5/1 |
Agentic Netnography. | New Trends in Qualitative Research | Rossella C Gambetti Robert V Kozinets | 2022/1/1 |
Algorithmic branding through platform assemblages: core conceptions and research directions for a new era of marketing and service management | Robert V Kozinets | 2022/4/18 | |
Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts | Journal of Service Management | Robert V Kozinets | 2022/3/28 |
Consumer movements, brand activism, and the participatory politics of media: A conversation | Journal of Consumer Culture | Robert V Kozinets Henry Jenkins | 2022/2 |
Understanding Technoculture | Robert V Kozinets | 2022/9/26 | |
How to Adapt Ethnography to Digital and Social Media: Options and Considerations for Online Cultural Research | Robert Kozinets | 2022 | |
Courtesy stigma management: social identity work among China’s “leftover women” | Journal of Consumer Research | Chihling Liu Robert V Kozinets | 2022/8/1 |
Netnography unlimited | Netnography Unlimited. https://doi. org/10.4324/9781003001430 | Robert V Kozinets Rosella Gambetti | 2021 |
Enchantment and perpetual desire | Russell Belk Henri Weijo Robert V Kozinets | 2021/3/1 | |
Why we need utopia now, and how to use it | Journal of Business Research | Robert V Kozinets | 2021 |
Enchantment and perpetual desire: Theorizing disenchanted enchantment and technology adoption | Marketing Theory | Russell Belk Henri Weijo Robert V Kozinets | 2021/3 |
Co-Authors
