bernard cova
KEDGE Business School
H-index: 67
Europe-France
Top articles of bernard cova
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Extricating the concept of linking value from its tribal gangue | Marketing Theory | Bernard Cova Franck Barès | 2024/3/15 |
Activist entrepreneurship for a sustainable future: an integrative framework | Journal of Small Business & Entrepreneurship | Giulia Monteverde Andrea Runfola Bernard Cova | 2024/3/8 |
Tribal entrepreneurs: caught in the crossfire of the tribal and market logics? | Consumption Markets & Culture | Bernard Cova Simone Guercini | 2024/1/2 |
Developing Rituals | Franck Barès Bernard Cova Anicet Nemani | 2023/6/12 | |
Adding Linking Value to the Value Proposition | Franck Barès Bernard Cova Anicet Nemani | 2023/6/12 | |
Warwick's Always On My Mind | Journal of Customer Behaviour | Bernard Cova | 2023/12/28 |
Plaidoyer pour une prise en compte de la proposition de valeur de liaison entre consommateurs dans le champ de l’entrepreneuriat | Revue internationale PME | Franck Barès Bernard Cova | 2023 |
Understanding Brand Communities | Franck Barès Bernard Cova Anicet Nemani | 2023/6/12 | |
Recruiting Volunteers | Franck Barès Bernard Cova Anicet Nemani | 2023/6/12 | |
Disruptive Audience Performance: The Extremes of the Duet Applauses/Boos. | International Journal of Arts Management | Antonella Carù Bernard Cova Zannie Voss | 2023/10/1 |
ZIZO (Zooming In–Zooming Out) | Revue de l’Entrepreneuriat | Franck Barès Bernard Cova | 2023 |
Evolving from a Community Movement to an Entrepreneurial Project | Franck Barès Bernard Cova Anicet Nemani | 2023/6/12 | |
Achieving a Different Kind of Entrepreneurship | Franck Barès Bernard Cova Anicet Nemani | 2023/6/12 | |
Marketplace cultures | Consumer Culture Theory, 2nd edition. London: Sage | Bernard Cova Avi Shankar Jack Coffin | 2023/8/19 |
Mouvements de consommateurs activistes: entre cadrage des fondateurs et auto-organisation des membres | Recherche et Applications en Marketing (French Edition) | Franck Barès Bernard Cova | 2023/1 |
Introduction to the special section: Tribal marketing after Covid | Marketing Theory | Jack Coffin Bernard Cova Avi Shankar | 2023/6 |
Community 1st–Start-up 2nd | Franck Barès Bernard Cova Anicet Nemani | 2023/6/12 | |
Start-ups and the Mobilization of Social Interactions | Franck Barès Bernard Cova Anicet Nemani | 2023/6/12 | |
Marketing-as-practice: A framework and research agenda for value-creating marketing activity | Per Skålén Bernard Cova Johanna Gummerus Antti Sihvonen | 2023/6 | |
Defending a Cause and Launching a Movement | Franck Barès Bernard Cova Anicet Nemani | 2023/6/12 |
Co-Authors
