ProfessorsProfessors of University of BathAvi Shankar

Avi Shankar

University of Bath

H-index: 34

Europe-United Kingdom

About Avi Shankar

Avi Shankar, With an exceptional h-index of 34 and a recent h-index of 26 (since 2020), a distinguished researcher at University of Bath, specializes in the field of Professor of Consumer Research.

His recent articles reflect a diverse array of research interests and contributions to the field:

Introduction to the special section: Tribal marketing after Covid

How brands craft national identity

How I see me—A meta-analysis investigating the association between identities and pro-environmental behaviour

Changing emotional engagement with running through communal self‐tracking: the implications of ‘teleoaffective shaping’for public health

How do I see myself? A systematic review of identities in pro‐environmental behaviour research

The Body and Equipment: Understanding Consumption Through Relationships Between Body and Equipment

Tribal marketing

Avi Shankar Information

University	University of Bath
Position	___
Citations(all)	7007
Citations(since 2020)	2805
Cited By	5296
hIndex(all)	34
hIndex(since 2020)	26
i10Index(all)	47
i10Index(since 2020)	41
Email	Access Email
University Profile Page	University of Bath
Google Scholar	View Google Scholar Profile

Avi Shankar Skills & Research Interests

Professor of Consumer Research

Top articles of Avi Shankar

Title	Journal	Author(s)	Publication Date
Introduction to the special section: Tribal marketing after Covid	Marketing Theory	Jack Coffin Bernard Cova Avi Shankar	2023/6
How brands craft national identity	Journal of Consumer Research	Michael B Beverland Giana M Eckhardt Sean Sands Avi Shankar	2021/12/1
How I see me—A meta-analysis investigating the association between identities and pro-environmental behaviour		Alina Mia Udall Judith IM De Groot Simon B De Jong Avi Shankar	2021/3/16
Changing emotional engagement with running through communal self‐tracking: the implications of ‘teleoaffective shaping’for public health	Sociology of Health & Illness	Fiona Spotswood Avi Shankar Lukasz Piwek	2020/5
How do I see myself? A systematic review of identities in pro‐environmental behaviour research		Alina M Udall Judith IM de Groot Simon B de Jong Avi Shankar	2020/3
The Body and Equipment: Understanding Consumption Through Relationships Between Body and Equipment	Advances in Consumer Research	Robin Canniford Anil Isisag Fiona Spotswood Stephen Murphy Annetta Grant ...	2020
Tribal marketing		Bernard Cova Avi Shankar	2020/5/4