Giana M. Eckhardt

Giana M. Eckhardt

King's College London

H-index: 38

Europe-United Kingdom

About Giana M. Eckhardt

Giana M. Eckhardt, With an exceptional h-index of 38 and a recent h-index of 30 (since 2020), a distinguished researcher at King's College London, specializes in the field of Consumer Culture, Marketing, Globalization, Branding, Ethical Consumption.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Cumulative Effects of Marketized Care

Consumer Work and Agency in the Analog Revival

What makes Anfield atmospheric?: Dense interaction ritual chains

Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory

Digital nomadism as temporal privilege

Digital consumer spirituality

The roar of the crowd: How interaction ritual chains create social atmospheres

Decolonizing marketing

Giana M. Eckhardt Information

University

Position

Professor of Marketing

Citations(all)

12332

Citations(since 2020)

7288

Cited By

7944

hIndex(all)

38

hIndex(since 2020)

30

i10Index(all)

66

i10Index(since 2020)

53

Email

University Profile Page

Google Scholar

Giana M. Eckhardt Skills & Research Interests

Consumer Culture

Marketing

Globalization

Branding

Ethical Consumption

Top articles of Giana M. Eckhardt

Title

Journal

Author(s)

Publication Date

The Cumulative Effects of Marketized Care

Journal of Consumer Research

Andreas Chatzidakis

Giana M Eckhardt

Katharina C Husemann

2024/4/8

Consumer Work and Agency in the Analog Revival

Journal of Consumer Research

Michael B Beverland

Karen V Fernandez

Giana M Eckhardt

2024/1/19

What makes Anfield atmospheric?: Dense interaction ritual chains

Tim Hill

Robin Canniford

Giana Eckhardt

2023/10/9

Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory

Diego Rinallo

Jannsen Santana

Maria Carolina Zanette

Samuelson Appau

Jack Coffin

...

2023/12

Digital nomadism as temporal privilege

Aleksandrina Atanasova

Fleura Bardhi

Giana M Eckhardt

Laetitia Mimoun

2022/9/26

Digital consumer spirituality

Jannsen Santana

Katharina C Husemann

Giana M Eckhardt

2022/9/26

The roar of the crowd: How interaction ritual chains create social atmospheres

Journal of Marketing

Tim Hill

Robin Canniford

Giana M Eckhardt

2022/5

Decolonizing marketing

Consumption Markets & Culture

Giana M Eckhardt

Russell Belk

Tonya Williams Bradford

Susan Dobscha

Güliz Ger

...

2022/3/4

The broadening boundaries of materialism

Marketing Theory

Aleksandrina Atanasova

Giana M Eckhardt

2021/12

How brands craft national identity

Journal of Consumer Research

Michael B Beverland

Giana M Eckhardt

Sean Sands

Avi Shankar

2021/12/1

Consumer collectives: A history and reflections on their future

Journal of the Association for Consumer Research

Eric J Arnould

Adam Arvidsson

Giana M Eckhardt

2021/10/1

Informing marketing theory through consumer culture theoretics

AMS Review

Eric Arnould

David Crockett

Giana Eckhardt

2021/6

Nomadland: The new frontiers of the American dream at the periphery of the market

Markets, Globalization & Development Review

Aleksandrina Atanasova

Giana Eckhardt

2021

The value in de-emphasizing structure in liquidity

Marketing Theory

Giana M Eckhardt

Fleura Bardhi

2020/12

New dynamics of social status and distinction

Marketing Theory

Giana M Eckhardt

Fleura Bardhi

2020/3

Playing the trust game successfully in the reputation economy

NIM Marketing Intelligence Review

Giana M Eckhardt

2020/11/1

Liquidity

Ernst-Ludwig von Thadden

2002/1

‘Alternative hedonism’: exploring the role of pleasure in moral markets

Journal of Business Ethics

Robert Caruana

Sarah Glozer

Giana M Eckhardt

2020/9

Can The Socially Responsible Consumer Be Mainstream?

Wirtschafts-und Unternehmensethik

Timothy M Devinney

Pat Auger

Giana Eckhardt

2020

Why We Can't Shop Our Way to Sustainability

Stanford Social Innovation Review

Marc Lepere

Giana M Eckhardt

2020/7/16

See List of Professors in Giana M. Eckhardt University(King's College London)

Co-Authors

academic-engine