Simone Guercini
Università degli Studi di Firenze
H-index: 35
Europe-Italy
Top articles of Simone Guercini
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Simon’s scissors: meta-heuristics for decision-makers | Management Decision | Julian Marewski Konstantinos Katsikopoulos Simone Guercini | 2024/4/16 |
Tribal entrepreneurs: caught in the crossfire of the tribal and market logics? | Consumption Markets & Culture | Bernard Cova Simone Guercini | 2024/1/2 |
No solo influencers en el plan de comunicación: un estudio comparativo en el mundo de la moda | Teresa Sádaba Patricia Sanmiguel Jesús López-Fidalgo Simone Guercini | 2024 | |
Not solely influencers in the communication plan: a comparative study in the fashion field | Revista Mediterránea de Comunicación | Teresa Sádaba Patricia SanMiguel Jesús López-Fidalgo Simone Guercini | 2024/1/1 |
Investigating programmatic advertising: a review and implications for business-to-business marketing | S Guercini M Milanesi A Runfola | 2023 | |
Competence Attrition: A linguistic theory of the effects of external competence acquisition for organizations | Organization Theory | Simone Guercini Christian Lechner | 2023/6 |
Marketing automation and the scope of marketers' heuristics | Management Decision | Simone Guercini | 2023/12/18 |
Tables | Sean Richey | 2023 | |
A set of rules for the marketers adaptive toolbox | Simone Guercini | 2023/12/1 | |
Editoriale: Marketing Automation and the Case of Programmatic Advertising | Micro & Macro Marketing | Simone Guercini | 2023 |
An online research approach for a dual perspective analysis of brand associations in art museums | International Review on Public and Nonprofit Marketing | Silvia Ranfagni Matilde Milanesi Simone Guercini | 2023/3 |
Introduction to Marketing Automation and Decision Making | Simone Guercini | 2023/12/1 | |
Marketing Automation and Decision Making: The Role of Heuristics and AI in Marketing | Simone Guercini | 2023/12/11 | |
Decision making based on heuristics in the marketing literature | Simone Guercini | 2023/12/1 | |
Liability of origin and co-evolutionary business network strategies in selective deglobalization/decoupling | Hongzhi Gao Simone Guercini Monica Ren | 2023 | |
Relationship resilience and exogenous events: The role of relational dynamics | Industrial Marketing Management | Andrea Runfola Matilde Milanesi Simone Guercini | 2023/2/1 |
Let’s play! Gamification as a marketing tool to deliver a digital luxury experience | Electronic Commerce Research | Matilde Milanesi Simone Guercini Andrea Runfola | 2023/12 |
Figures | Alan Sykes | 2023/5/23 | |
Marketing automation and heuristics in marketers experience | Simone Guercini | 2023/12/1 | |
How do industrial district companies cope with sustainability? A focus on strategies and business relationships | Simone Guercini Matteo Dominidiato Matilde Milanesi | 2023 |
Co-Authors
