Michela Mingione
Università degli Studi di Roma Tor Vergata
H-index: 12
Europe-Italy
Top articles of Michela Mingione
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Corporate brand alignment | Michela Mingione | 2024/3/12 | |
L'imperativo della coerenza. Fondamenti e prospettive sulla teoria dell'allineamento del brand d'impresa | M Mingione | 2023 | |
Brand value co-creation: field emergence, applications, measurement and future research directions | Michela Mingione Samuel Kristal | 2023/9/15 | |
How to build a conscientious corporate brand together with business partners: A case study of Unilever | Industrial Marketing Management | Oriol Iglesias Michela Mingione Nicholas Ind Stefan Markovic | 2023/2/1 |
Islamic religiosity and ethical intentions of Islamic Bank managers: rethinking theory of planned behaviour | Journal of Islamic Marketing | Sarminah Samad Muhammad Kashif Shanika Wijeneyake Michela Mingione | 2022/11/30 |
In search of corporate brand alignment: Philosophical foundations and emerging trends | Michela Mingione Russell Abratt | 2022/4/28 | |
Demarcating the field of corporate brand management | Russell Abratt Michela Mingione | 2022/4/28 | |
Challenges of corporate brand building and management in a state owned enterprise | Journal of Product & Brand Management | Justine Alexandra Cullinan Russell Abratt Michela Mingione | 2021/2/24 |
Brand power relationships: a co-evolutionary conceptual framework | Journal of Relationship Marketing | Michela Mingione Muhammad Kashif Maria Petrescu | 2020/1/2 |
Building a corporate brand in the digital age: imperatives for transforming born-digital startups into successful corporate brands | Journal of Marketing Management | Michela Mingione Russell Abratt | 2020/7/23 |
co-created emotional value of the brand | Journal of Business Research | Michela Mingione Matteo Cristofaro Daniele Mondi | 2020 |
Uncovering the sources of brand authenticity in the digital era: evidence from an Italian winery | Sinergie Italian Journal of Management | Michela Mingione Mike Bendixen Russell Abratt | 2020/4/30 |
Impact of internal branding on student engagement: Insights from a South African University | Services Marketing Quarterly | O’bidie Rudo Maunze Russell Abratt Michela Mingione | 2020/4/2 |
'If I give you my emotion, what do I get?'Conceptualizing and measuring the co-created emotional value of the brand | Journal of Business Research | Michela Mingione Matteo Cristofaro Daniele Mondi | 2020/3/1 |
Blurring B2C and B2B boundaries: corporate brand value co-creation in B2B2C markets | Journal of Marketing Management | Michela Mingione Luna Leoni | 2020/1/2 |
The influence of sport sponsorship on brand equity in South Africa | Journal of Promotion Management | Penelope Maserame Maanda Russell Abratt Michela Mingione | 2020/9/18 |
Co-Authors
