ProfessorsProfessors of Nova Southeastern UniversityMichael Bendixen

Michael Bendixen

Nova Southeastern University

H-index: 22

North America-United States

About Michael Bendixen

Michael Bendixen, With an exceptional h-index of 22 and a recent h-index of 16 (since 2020), a distinguished researcher at Nova Southeastern University, specializes in the field of Methodology, Brand Management, Contact Centers.

His recent articles reflect a diverse array of research interests and contributions to the field:

Key drivers of brand trust in a Latin American airline: the impact of Colombia’s Avianca customer experience

Uncovering the sources of brand authenticity in the digital era: evidence from an Italian winery

Michael Bendixen Information

University	Nova Southeastern University
Position	Professor Emeritus
Citations(all)	3785
Citations(since 2020)	1609
Cited By	2695
hIndex(all)	22
hIndex(since 2020)	16
i10Index(all)	31
i10Index(since 2020)	19
Email	Access Email
University Profile Page	Nova Southeastern University
Google Scholar	View Google Scholar Profile

Michael Bendixen Skills & Research Interests

Methodology

Brand Management

Contact Centers

Top articles of Michael Bendixen

Title	Journal	Author(s)	Publication Date
Key drivers of brand trust in a Latin American airline: the impact of Colombia’s Avianca customer experience	Journal of Marketing Analytics	Jose Ribamar Siqueira Michael Bendixen Felipe Reinoso-Carvalho Raffaele Campo	2023/6
Uncovering the sources of brand authenticity in the digital era: evidence from an Italian winery	Sinergie Italian Journal of Management	Michela Mingione Mike Bendixen Russell Abratt	2020/4/30