Maria Petrescu

Maria Petrescu

Nova Southeastern University

H-index: 21

North America-United States

About Maria Petrescu

Maria Petrescu, With an exceptional h-index of 21 and a recent h-index of 19 (since 2020), a distinguished researcher at Nova Southeastern University, specializes in the field of Digital Marketing, International Marketing, Branding.

His recent articles reflect a diverse array of research interests and contributions to the field:

Operational feasibility and mobility outcome from eVTOL based on existing air infrastructure

Benefits associated with improving fatigue regulations for cargo pilots

Tweeting for change: social media narratives for sustainable service

Consumer-brand heuristics in luxury hotel reviews

Decoding the dual desire: Expressive and impressive motivations for neo-luxury wearables

Man vs machine–Detecting deception in online reviews

A decade of marketing analytics and more to come: JMA insights

Enabling PSL and value co-creation through public engagement: a study of municipal service regeneration

Maria Petrescu Information

University

Position

Associate Professor of Marketing

Citations(all)

1946

Citations(since 2020)

1544

Cited By

837

hIndex(all)

21

hIndex(since 2020)

19

i10Index(all)

41

i10Index(since 2020)

37

Email

University Profile Page

Nova Southeastern University

Google Scholar

View Google Scholar Profile

Maria Petrescu Skills & Research Interests

Digital Marketing

International Marketing

Branding

Top articles of Maria Petrescu

Title

Journal

Author(s)

Publication Date

Operational feasibility and mobility outcome from eVTOL based on existing air infrastructure

Peter O'Reilly

Antonio Ivaldo de Andrade

Danilo Vieira

Jorge Luis Rosa Marques

Marco Aurélio Feitosa de AL Babadopulos

...

2024

Benefits associated with improving fatigue regulations for cargo pilots

Peter O'Reilly

Arthur Chiari

Bruna Zelenkovas de Gois e Silva

Nelson Christianini

Rodrigo Gomes de Sales

...

2024

Tweeting for change: social media narratives for sustainable service

Journal of Research in Interactive Marketing

Anjala S Krishen

Jesse L Barnes

Maria Petrescu

Shaheena Janjuha-Jivraj

2024/2/15

Consumer-brand heuristics in luxury hotel reviews

Journal of Product & Brand Management

Maria Petrescu

John Gironda

Kathleen Bay O'Leary

2024/2/6

Decoding the dual desire: Expressive and impressive motivations for neo-luxury wearables

Journal of Marketing Communications

Maria Petrescu

Sheen Kachen

Costinel Dobre

Anca Milovan-Ciuta

Mihai Orzan

2024/3/10

Man vs machine–Detecting deception in online reviews

Journal of Business Research

Maria Petrescu

Haya Ajjan

Dana L Harrison

2023/1/1

A decade of marketing analytics and more to come: JMA insights

Journal of Marketing Analytics

Maria Petrescu

Anjala S Krishen

2023/6

Enabling PSL and value co-creation through public engagement: a study of municipal service regeneration

Public Management Review

Adina Dudau

Diana Stirbu

Maria Petrescu

Andreea Bocioaga

2023/4/30

Mapping 2022 in Journal of Marketing Analytics: what lies ahead?

Journal of Marketing Analytics

Maria Petrescu

Anjala S Krishen

2023/3

Hybrid intelligence: human–AI collaboration in marketing analytics

Journal of Marketing Analytics

Maria Petrescu

Anjala S Krishen

2023/9

Aviation Fuel Tankering and Sustainability: The Brazilian Scenario

International Journal of Aviation, Aeronautics, and Aerospace

Peter O'Reilly

Fabricio Sulzbacher

Diogo Jardim Coutinho

Maria Petrescu

2023

Technology within cultures: Segmenting the wired consumers in Canada, France, and the USA

Journal of Business Research

Maria Petrescu

Aidin Namin

Marie-Odile Richard

2023/9/1

Neutralization of Fuel Tankering Emissions for Environmental Sustainability

Peter O'Reilly

Maria Petrescu

Fabricio Sulzbacher

Diogo Coutinho

2023

Science communication as a collective intelligence endeavor: A manifesto and examples for implementation

Science communication

Dawn Holford

Angelo Fasce

Katy Tapper

Miso Demko

Stephan Lewandowsky

...

2023/8

Session 2B-Achieving Aviation Sustainability: Operations, Design, & Training

Tyler Spence

Peter O'Reilly

Maria Petrescu

Fabricio Sulzbacher

Diogo Coutinho

...

2022

The Role of AI Agents in Spreading and Detecting Fake Online Reviews: A Systematic Review: An Abstract

Maria Petrescu

Haya Ajjan

Dana Harrison

2022/5/25

AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives

Industrial Marketing Management

Maria Petrescu

Anjala S Krishen

Sheen Kachen

John T Gironda

2022/5/1

Is all academic service distributed equally?

Journal of Marketing Analytics

Anjala S Krishen

Maria Petrescu

2022/12

Innocent until proven guilty: suspicion of deception in online reviews

European Journal of Marketing

Maria Petrescu

Philip Kitchen

Costinel Dobre

Selima Ben Mrad

Anca Milovan-Ciuta

...

2022/4/26

The Oscars: friends and foes for millennials

Journal of Consumer Behaviour

Monica B Fine

John T Gironda

Maria Petrescu

Costinel Dobre

2022/11

See List of Professors in Maria Petrescu University(Nova Southeastern University)

Co-Authors

H-index: 41
Bahaudin G. Mujtaba

Bahaudin G. Mujtaba

Nova Southeastern University

H-index: 34
Dr. Anjala S. Krishen

Dr. Anjala S. Krishen

University of Nevada, Las Vegas

H-index: 13
Enrique P Becerra

Enrique P Becerra

Texas State University

H-index: 11
Ratan Dheer

Ratan Dheer

Eastern Michigan University

H-index: 8
Monica B. Fine

Monica B. Fine

Coastal Carolina University

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