Enrique P Becerra
Texas State University
H-index: 13
North America-United States
Top articles of Enrique P Becerra
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Why is social network site advertising ineffective? Seeking answers using a holistic theoretical framework, multi-platform approach | Journal of Promotion Management | Pradeep Korgaonkar Enrique Becerra Juan Carlos Londoño | 2024/2/17 |
A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults | Journal of Business Research | Enrique P Becerra Lorena Carrete Pilar Arroyo | 2023/1/1 |
Segmenting the Hispanic market: practical implications for researchers and practitioners | Enrique P Becerra | 2022/10/11 | |
The effects of acculturation on Hispanic Americans' perceptions of shoplifting | Journal of Retailing and Consumer Services | Enrique P Becerra Gina Brynildsen Pradeep Korgaonkar | 2022/9/1 |
Retail employee theft: When retail security alone is not enough | Psychology & Marketing | Pradeep Korgaonkar Enrique P Becerra Tamara Mangleburg Anil Bilgihan | 2021/5 |
Influence of Brand Attractiveness and Brand-Self Connections on Brand Evangelism: An Abstract | Enrique Becerra Vishag Badrinarayanan | 2020 | |
When the Star Beckons: Celebrity-Branded Products and Retailer Resonance: An Abstract | Vishag Badrinarayanan Enrique Becerra | 2020 |
