Russell Abratt
George Mason University
H-index: 58
North America-United States
Top articles of Russell Abratt
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The conscientious corporate brand: definition, operationalization and application in a B2B context | Journal of Business & Industrial Marketing | Russell Abratt Nicola Kleyn | 2023/11/14 |
Antecedents of brand loyalty in South African retail banking | Journal of Financial Services Marketing | Mokgadi Cleopatra Taoana Emmanuel Silva Quaye Russell Abratt | 2021 |
Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust | Journal of Brand Management | Emmanuel Silva Quaye Cleopatra Taoana Russell Abratt Peter Anabila | 2022/7 |
In search of corporate brand alignment: Philosophical foundations and emerging trends | Michela Mingione Russell Abratt | 2022/4/28 | |
Demarcating the field of corporate brand management | Russell Abratt Michela Mingione | 2022/4/28 | |
The impact of internal branding on employees’ brand supporting behaviour in banking | Services marketing quarterly | Basetsana Taku Yvonne K Saini Russell Abratt | 2022/4/3 |
How to Understand and Succeed in Business Marketing in an Emerging Africa: by Richard Afriyie Owusu, Robert Ebo Hinson, Ogechi Adeola and Nnamdi Oguji | Russell Abratt | 2021/10/2 | |
Challenges of corporate brand building and management in a state owned enterprise | Journal of Product & Brand Management | Justine Alexandra Cullinan Russell Abratt Michela Mingione | 2021/2/24 |
Factors that drive the perceived success of franchises in South Africa | International Journal of Business and Emerging Markets | Stefanie De Wet Geoff Bick Russell Abratt | 2021 |
Building a corporate brand in the digital age: imperatives for transforming born-digital startups into successful corporate brands | Journal of Marketing Management | Michela Mingione Russell Abratt | 2020/7/23 |
Uncovering the sources of brand authenticity in the digital era: evidence from an Italian winery | Sinergie Italian Journal of Management | Michela Mingione Mike Bendixen Russell Abratt | 2020/4/30 |
Impact of internal branding on student engagement: Insights from a South African University | Services Marketing Quarterly | O’bidie Rudo Maunze Russell Abratt Michela Mingione | 2020/4/2 |
The influence of sport sponsorship on brand equity in South Africa | Journal of Promotion Management | Penelope Maserame Maanda Russell Abratt Michela Mingione | 2020/9/18 |
