Michael SW Lee

Michael SW Lee

University of Auckland

H-index: 24

Oceania-New Zealand

About Michael SW Lee

Michael SW Lee, With an exceptional h-index of 24 and a recent h-index of 23 (since 2020), a distinguished researcher at University of Auckland, specializes in the field of Anti-consumption.

His recent articles reflect a diverse array of research interests and contributions to the field:

What influences consumer food waste behaviour when ordering food online? An application of the extended theory of planned behaviour

The psychological and functional factors driving metaverse resistance

Virtual reality as an immersive projective and autodriving advancement technique

Marketing education: Reflecting on relevance

A systematic review of food loss and waste in China: Quantity, impacts and mediators

Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance

How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns

Anti-consumption research: A foundational and contemporary overview

Michael SW Lee Information

University

Position

The Business School

Citations(all)

3617

Citations(since 2020)

2193

Cited By

2218

hIndex(all)

24

hIndex(since 2020)

23

i10Index(all)

33

i10Index(since 2020)

29

Email

University Profile Page

University of Auckland

Google Scholar

View Google Scholar Profile

Michael SW Lee Skills & Research Interests

Anti-consumption

Top articles of Michael SW Lee

Title

Journal

Author(s)

Publication Date

What influences consumer food waste behaviour when ordering food online? An application of the extended theory of planned behaviour

Cogent Food & Agriculture

Charlene Li

Phil Bremer

Tim Jowett

Michael SW Lee

Kate Parker

...

2024/12/31

The psychological and functional factors driving metaverse resistance

Internet Research

Michael SW Lee

Damien Chaney

2023/10/3

Virtual reality as an immersive projective and autodriving advancement technique

Journal of Consumer Behaviour

Pragea Geldoffy Putra

M.S.W. Lee

A. Kemper

Joya

2023

Marketing education: Reflecting on relevance

Australasian Marketing Journal

Paul Harrigan

Rebecca Dolan

Michael SW Lee

2022/8

A systematic review of food loss and waste in China: Quantity, impacts and mediators

Charlene Li

Phil Bremer

Marie K Harder

Michael SW Lee

Kate Parker

...

2022/2/1

Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance

Psychology & Marketing

Abhisek Kuanr

Debasis Pradhan

Teidorlang Lyngdoh

Michael SW Lee

2022/3

How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns

Journal of Consumer Behaviour

Muhammad Faisal Shahzad

Michael SW Lee

Muhammad Junaid Shahid Hasni

Yasir Rashid

2022/7

Anti-consumption research: A foundational and contemporary overview

Current Opinion in Psychology

MSW Lee

2022

Economic predictors of differences in interview faking between countries: Economic inequality matters, not the state of economy

Applied Psychology

Cornelius J König

Markus Langer

Clemens B Fell

Raghuvar Dutt Pathak

Nida ul Habib Bajwa

...

2021/7

Everyday “low price” or everyday “value”? The interactive effects of framing and construal level on consumer purchase intentions

Journal of Retailing and Consumer Services

F. Septianto

M.S.W. Lee

P.G. Putra

2021

Boycott them! No, boycott this! Do choice overload and small‐agent rationalization inhibit the signing of anti‐consumption petitions?

Psychology & Marketing

Ulku Yuksel

Nguyen T Thai

Michael SW Lee

2020/2

Anti‐consumption beyond boundaries: From niche topic to global phenomena

Michael SW Lee

Jose M Ortega Egea

Nieves Garcia de Frutos

2020/2

Emotional responses to plastic waste: Matching image and message framing in encouraging consumers to reduce plastic consumption

Australasian Marketing Journal

Felix Septianto

Michael SW Lee

2020/2

Condoms and bananas: Shock advertising explained through congruence theory

Journal of retailing and consumer services

Michael SW Lee

Felix Septianto

Catherine Frethey-Bentham

Esther Gao

2020/11/1

A sustainable pathway to consumer wellbeing. The role of anticonsumption and consumer empowerment

Journal of Consumer Affairs

Ingo Balderjahn

Michael SW Lee

Barbara Seegebarth

Mathias Peyer

2020/6

See List of Professors in Michael SW Lee University(University of Auckland)

Co-Authors

H-index: 108
Russell Belk

Russell Belk

York University

H-index: 67
bernard cova

bernard cova

KEDGE Business School

H-index: 60
Robert V. Kozinets

Robert V. Kozinets

University of Southern California

H-index: 51
Phil Bremer

Phil Bremer

University of Otago

H-index: 42
Michael R. Hyman

Michael R. Hyman

New Mexico State University

H-index: 40
Stefan Hoffmann

Stefan Hoffmann

Christian-Albrechts-Universität zu Kiel

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