Stefan Hoffmann

About Stefan Hoffmann

Stefan Hoffmann, With an exceptional h-index of 40 and a recent h-index of 35 (since 2020), a distinguished researcher at Christian-Albrechts-Universität zu Kiel, specializes in the field of International Marketing, Consumer Psychology, Ethical Consumption, Sustainable Consumption, Digital Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Carbon footprint tracking apps. Does feedback help reduce carbon emissions?

The Effectiveness of Consume-less Appeals in Social Marketing

Media Environment

Interindividual Differences

Beyond society's desire for a slowed‐down temporal experience: Toward a nomological network of individuals' need‐for deceleration

Decision

Attitude

Flying rebound: consequences of the imposed flying sufficiency during the COVID-19 pandemic

Stefan Hoffmann Information

University

Position

Professor of Marketing Germany

Citations(all)

5398

Citations(since 2020)

3415

Cited By

3181

hIndex(all)

40

hIndex(since 2020)

35

i10Index(all)

80

i10Index(since 2020)

67

Email

University Profile Page

Google Scholar

Stefan Hoffmann Skills & Research Interests

International Marketing

Consumer Psychology

Ethical Consumption

Sustainable Consumption

Digital Marketing

Top articles of Stefan Hoffmann

Title

Journal

Author(s)

Publication Date

Carbon footprint tracking apps. Does feedback help reduce carbon emissions?

Journal of Cleaner Production

Stefan Hoffmann

Wassili Lasarov

Hanna Reimers

Melanie Trabandt

2024/1/1

The Effectiveness of Consume-less Appeals in Social Marketing

Journal of Macromarketing

Ingo Balderjahn

Stefan Hoffmann

2023/10/9

Media Environment

Stefan Hoffmann

Payam Akbar

2023/1/4

Interindividual Differences

Stefan Hoffmann

Payam Akbar

2023/1/4

Beyond society's desire for a slowed‐down temporal experience: Toward a nomological network of individuals' need‐for deceleration

Psychology & Marketing

Anna‐Lena Sager

Jule Timm

Stefan Hoffmann

Ulrich R Orth

2023/10

Decision

Stefan Hoffmann

Payam Akbar

2023/1/4

Attitude

Lenny White

1983

Flying rebound: consequences of the imposed flying sufficiency during the COVID-19 pandemic

Journal of Sustainable Tourism

Stefan Hoffmann

Natalie Lang

Wassili Lasarov

Hanna Reimers

2023/8/3

Physical Environment

Lauri DeRuiter-Willems

Misty Rhoads

Nikki Hillier

Amanda Harvey

Stacey Knight-Davis

2023

Consumer and Behavior

Stefan Hoffmann

Payam Akbar

2023/1/4

How empowerment and materialism contribute to anti-consumers’ well-being

European Journal of Marketing

Ingo Balderjahn

Stefan Hoffmann

Alexandra Hüttel

2023/3/30

Social Environment

M Handzic

2007

Vanishing boycott impetus: Why and how consumer participation in a boycott decreases over time

Journal of business ethics

Wassili Lasarov

Stefan Hoffmann

Ulrich Orth

2023/2

Collaborative Consumers Can Be Ethical Consumers: Adapting the Defining Issues Test to Understand Ethical Reasoning in Collaborative Consumption Markets

Business & Society

Sebastian Müller

Nils Christian Hoffmann

Ludger Heidbrink

Stefan Hoffmann

2023/11

Changing Consumer Behavior

Stefan Hoffmann

Payam Akbar

2023/1/4

Consumer Behavior Research

(No Title)

Gerald Zaltman

Melanie Wallendorf

Vince Barabba

Wesley J Johnston

Kathryn Braun

...

2018

Carbon footprint tracking apps. What drives consumers' adoption intention?

Technology in Society

Stefan Hoffmann

Wassili Lasarov

Hanna Reimers

2022/5/1

Consumer boycott participation

Anti-Consumption: Exploring the Opposition to Consumer Culture

Stefan Hoffmann

2022/9/1

The backfire effect of sustainable social cues. New evidence on social moral licensing

Ecological Economics

Wassili Lasarov

Robert Mai

Stefan Hoffmann

2022/5/1

Consumer boycott participation: Evidence for the trigger/promoter/inhibitor model

Stefan Hoffmann

2022/9/1

See List of Professors in Stefan Hoffmann University(Christian-Albrechts-Universität zu Kiel)

Co-Authors

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