Marta Frasquet
Universidad de Valencia
H-index: 27
Europe-Spain
Top articles of Marta Frasquet
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Customer inspiration in retailing: The role of perceived novelty and customer loyalty across offline and online channels | Journal of Retailing and Consumer Services | Marta Frasquet Marco Ieva Alejandro Mollá-Descals | 2024/1/1 |
The role of artificial intelligence in improving the omnichannel customer experience | International Journal of Retail & Distribution Management | Ana Valeria Calvo Ana Dolores Franco Marta Frasquet | 2023/8/4 |
Mobile dependency and uncertainty reduction: influence on showrooming behaviours and user-generated content creation | International Journal of Retail & Distribution Management | Luis Edwin Chimborazo-Azogue Alejandro Molla-Descals Maria-Jose Miquel-Romero Marta Frasquet | 2022/5/19 |
The contribution of digitalisation, channel integration and sustainability to the international performance of industrial SMEs | Management of Environmental Quality: An International Journal | Teresa Fayos Haydeé Calderón Mitxel Cotarelo Marta Frasquet | 2022/12/14 |
The role of market orientation and innovation capability in export performance of small-and medium-sized enterprises: a Latin American perspective | Multinational Business Review | Diana Kolbe Marta Frasquet Haydee Calderon | 2022/6/22 |
Complaint behaviour in multichannel retailing: a cross-stage approach | International Journal of Retail & Distribution Management | Marta Frasquet Marco Ieva Cristina Ziliani | 2021/6/7 |
Multichannel integration through innovation capability in manufacturing SMEs and its impact on performance | Journal of Business & Industrial Marketing | Diana Kolbe Haydeé Calderón Marta Frasquet | 2021/4/8 |
Competitive (versus loyal) showrooming: An application of the push-pull-mooring framework | Journal of Retailing and Consumer Services | Marta Frasquet Maria-Jose Miquel-Romero | 2021/9/1 |
Online Grocery Shopping at Multichannel Supermarkets: The Impact of Retailer Brand Equity | Journal of Food Products Marketing | Anna Badenhop Marta Frasquet | 2021/3/7 |
Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model | Sustainability | Luis-Edwin Chimborazo-Azogue Marta Frasquet Alejandro Molla-Descals Maria-Jose Miquel-Romero | 2021/6/29 |
Online channel adoption in supermarket retailing | Journal of Retailing and Consumer Services | Marta Frasquet Marco Ieva Cristina Ziliani | 2021/3/1 |
Explaining mobile commerce usage intention based on technology acceptance models in a developing market context | Market-Tržište | Luis Edwin Chimborazo Marta Frasquet Alejandro Mollá | 2021/6/25 |
Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale | Journal of Brand Management | Marta Frasquet-Deltoro Alejandro Molla-Descals Maria-Jose Miquel-Romero | 2021/2/23 |
Objašnjenje namjere korištenja mobilne trgovine na temelju modela prihvaćanja tehnologije (TAM) u okviru tržišta u razvoju | Market-Tržište | Luis Edwin Chimborazo Marta Frasquet Alejandro Mollá | 2021/6/25 |
Drivers of social commerce usage: a multi-group analysis comparing Facebook and Instagram | Economic Research-Ekonomska Istraživanja | Iván Ventre Alejandro Mollá-Descals Marta Frasquet | 2020/8/24 |
The role of the store in managing postpurchase complaints for omnichannel shoppers | Journal of Business Research | Maria-Jose Miquel-Romero Marta Frasquet Alejandro Molla-Descals | 2020/3/1 |
Co-Authors
