Irene Gil-Saura

Irene Gil-Saura

Universidad de Valencia

H-index: 53

Europe-Spain

About Irene Gil-Saura

Irene Gil-Saura, With an exceptional h-index of 53 and a recent h-index of 43 (since 2020), a distinguished researcher at Universidad de Valencia, specializes in the field of Marketing, Retailing, Services, Tourism.

His recent articles reflect a diverse array of research interests and contributions to the field:

ICT and value co-creation in B2B: the new way of loyalty in service

Tackling food waste management: Professional training in the public interest

Unveiling sustainable service innovations: exploring segmentation patterns in Ecuadorian restaurant sector

How to generate economic satisfaction in b2b contexts? The role of value co-creation and relationship quality

Main motivations and barriers to pro-environmental behaviour: a study from the employee’s perspective

Motivations toward Electronic Word-of-Mouth Sending Behavior Regarding Restaurant Experiences in the Millennial Generation

Sustainability‐oriented innovation in retailing

Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

Irene Gil-Saura Information

University

Position

Professor of Marketing Spain

Citations(all)

16079

Citations(since 2020)

7886

Cited By

10805

hIndex(all)

53

hIndex(since 2020)

43

i10Index(all)

158

i10Index(since 2020)

123

Email

University Profile Page

Universidad de Valencia

Google Scholar

View Google Scholar Profile

Irene Gil-Saura Skills & Research Interests

Marketing

Retailing

Services

Tourism

Top articles of Irene Gil-Saura

Title

Journal

Author(s)

Publication Date

ICT and value co-creation in B2B: the new way of loyalty in service

Gloria Berenguer-Contri

Irene Gil-Saura

Roberto Gil

Luisa Vallejo-Auñón

Israel‐Javier Juma‐Michilena

2024/1/11

Tackling food waste management: Professional training in the public interest

International Journal of Gastronomy and Food Science

María-Gabriela Montesdeoca-Calderón

Irene Gil-Saura

María-Eugenia Ruiz-Molina

Carlos Martin-Rios

2024/3/1

Unveiling sustainable service innovations: exploring segmentation patterns in Ecuadorian restaurant sector

British Food Journal

María Gabriela Montesdeoca Calderon

Irene Gil-Saura

María-Eugenia Ruiz-Molina

Carlos Martin-Rios

2024/1/2

How to generate economic satisfaction in b2b contexts? The role of value co-creation and relationship quality

Journal of Industrial and Business Economics

Gloria Berenguer-Contri

Irene Gil-Saura

María-Eugenia Ruiz-Molina

Roberto Gil

Israel Juma-Michilena

2024/3

Main motivations and barriers to pro-environmental behaviour: a study from the employee’s perspective

Sustainability Accounting, Management and Policy Journal

Israel Javier Juma Michilena

Maria Eugenia Ruiz Molina

Irene Gil-Saura

2024/2/2

Motivations toward Electronic Word-of-Mouth Sending Behavior Regarding Restaurant Experiences in the Millennial Generation

Journal of Theoretical and Applied Electronic Commerce Research

Giovanny Haro-Sosa

Beatriz Moliner-Velázquez

Irene Gil-Saura

Maria Fuentes-Blasco

2024/4/27

Sustainability‐oriented innovation in retailing

Psychology & Marketing

Irene Gil‐Saura

Mª Eugenia Ruiz‐Molina

Gloria Berenguer‐Contrí

Antonio Marín‐García

2024/2

Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

Journal of Marketing Analytics

Mariia Bordian

Irene Gil-Saura

Gloria Berenguer-Contri

María-Eugenia Ruiz-Molina

Antonio Marín-García

2024/4/17

Pro-environmental behaviours of generation Z: A cross-cultural approach

International Review on Public and Nonprofit Marketing

Israel-Javier Juma-Michilena

Maria-Eugenia Ruiz-Molina

Irene Gil-Saura

Sergio Belda-Miquel

2024/1/19

Influence of Electronic Word-Of-Mouth on Restaurant Choice Decisions: Does It Depend on Gender in the Millennial Generation?

Journal of Theoretical and Applied Electronic Commerce Research

Giovanny Haro-Sosa

Beatriz Moliner-Velázquez

Irene Gil-Saura

María Fuentes-Blasco

2024/3/14

ICT AS A DYNAMIZING ELEMENT OF SATISFACTION IN UNIVERSITY UNDERGRADUATE TEACHING

A Marín García

I Gil Saura

ME Ruiz Molina

R Gil Saura

2023

The impact of value co-creation in sustainable services: understanding generational differences

Journal of Services Marketing

Mariia Bordian

Irene Gil-Saura

Maja Šerić

2023/2/15

The Impact of Sustainable Marketing Communications on Consumer Responses in the Hotel Industry

JEEMS Journal of East European Management Studies

Mariia Bordian

Irene Gil-Saura

Maja Šerić

2023/5/29

Capturing consumer loyalty through technological innovation and sustainability: the moderating effect of the grocery commercial format

British Food Journal

Antonio Marín-García

Irene Gil-Saura

María Eugenia Ruiz-Molina

Gloria Berenguer-Contrí

2023/7/4

Propuesta de una escala de medida de innovación en el comercio orientada a la sostenibilidad

Estudios Gerenciales

Antonio Marín-García

Irene Gil-Saura

María Eugenia Ruiz-Molina

Gloria Berenguer-Contri

2023/12

UNIVERSITY STUDENTS SEGMENTATION BASED ON PERCEPTION TOWARDS ICT AND SATISFACTION

A Marín García

I Gil Saura

ME Ruiz Molina

R Gil Saura

2023

ACTIVE METHODOLOGIES IN UNIVERSITY TEACHING: TRANSITION FROM UNIDIRECTIONAL TO BIDIRECTIONAL TEACHING

A Marín-García

I Gil-Saura

ME Ruiz-Molina

R Gil-Saura

MS Moise

...

2023

How to increase company loyalty: using relational variables and sustainable practices to segment the maritime transport sector

Economic research-Ekonomska istraživanja

Milva Eileen Justavino-Castillo

Irene Gil-Saura

Maria Fuentes-Blasco

Beatriz Moliner-Velázquez

2023/4/30

How to increase students' motivation to engage in university initiatives towards environmental sustainability

Journal of Consumer Affairs

Israel‐Javier Juma‐Michilena

Maria‐Eugenia Ruiz‐Molina

Irene Gil‐Saura

Sergio Belda‐Miquel

2023/7

Sustainability-oriented commerce innovation: How does it influence consumer satisfaction?

International Journal of Retail & Distribution Management

Irene Gil-Saura

Maria-Eugenia Ruiz-Molina

Antonio Marín-García

Géraldine Michel

2023/12/1

See List of Professors in Irene Gil-Saura University(Universidad de Valencia)

Co-Authors

H-index: 91
Morris B. Holbrook

Morris B. Holbrook

Columbia University in the City of New York

H-index: 38
"Ruiz Molina" Maria Eugenia

"Ruiz Molina" Maria Eugenia

Universidad de Valencia

H-index: 33
Amparo Cervera-Taulet

Amparo Cervera-Taulet

Universidad de Valencia

H-index: 29
Alejandro Mollá

Alejandro Mollá

Universidad de Valencia

H-index: 29
Gloria Berenguer-Contri

Gloria Berenguer-Contri

Universidad de Valencia

H-index: 28
Beatriz Moliner Velázquez

Beatriz Moliner Velázquez

Universidad de Valencia

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