María-del-Carmen Alarcón-del-Amo (ORCID 0000-0002-5195-3923)
Universidad de Murcia
H-index: 26
Europe-Spain
Top articles of María-del-Carmen Alarcón-del-Amo (ORCID 0000-0002-5195-3923)
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Assessing the provisions for sustainability in economics degree programmes | International Journal of Sustainability in Higher Education | Walter Leal Filho Maria Alzira Pimenta Dinis Maria F Morales María Semitiel-García Pedro Noguera-Méndez | 2024/1/8 |
Is tourist accommodation homogeneous? An analysis of the adults-only category through a three-step approach | Consumer Behavior in Tourism and Hospitality | Juan Pedro Mellinas Jacques Bulchand-Gidumal María-del-Carmen Alarcón-del-Amo | 2024/3/29 |
Do sustainability motivations drive satisfaction and engagement in the sharing economy, or is it just price and convenience? Some answers in a collaborative housing context | Journal of Hospitality and Tourism Insights | María-del-Carmen Alarcón-del-Amo Carlota Lorenzo-Romero Miguel-Ángel Gómez-Borja | 2024/1/26 |
Digitalización en el área comercial | María del Carmen Alarcón del Amo Salvador Ruiz de Maya | 2023 | |
Unveiling the Dynamics of Exporting Firms: How Social Media Shapes (Export-Related) Costs and Relationships | Available at SSRN 4579229 | María-del-Carmen Alarcón-del-Amo Alex Rialp Criado Josep Rialp Pilar López Belbeze | 2023/9/27 |
Casos de éxito de soluciones de digitalización en PYMES | Salvador Ruiz de Maya María del Carmen Alarcón del Amo | 2023 | |
La digitalización en la PYME | María del Carmen Alarcón del Amo Salvador Ruiz de Maya | 2023 | |
A latent approach in the fashion retailing context: segmenting co-creator users | Fashion and Textiles | Carlota Lorenzo-Romero María-del-Carmen Alarcón-del-Amo Marta Frasquet-Deltoro | 2023/3/25 |
Integración de los objetivos de desarrollo sostenible y la agenda 2030 en el contexto de las asignaturas de marketing: Un enfoque para la sostenibilidad empresarial | María del Carmen Alarcón del Amo Pedro Jesús Cuestas Díaz Inés López López | 2023 | |
Fomentando la innovación en la educación superior: Análisis de las percepciones delos estudiantes al abordar los ODS a través de trabajos en grupo | María del Carmen Alarcón del Amo Ana Serrano | 2023 | |
Co-assessment and self-assessment as types of evaluation in an online and offline blended learning | 8th International Conference on Higher Education Advances (HEAd'22) | María-del-Carmen Alarcón-del-Amo Elena Alarcón-del-Amo | 2022/5/31 |
Variation of Customer Performance Influence on IMC Outcomes in Different Size Companies in Inter-Country Context: An Abstract | Vera Butkouskaya Joan Llonch-Andreu María-del-Carmen Alarcón-del-Amo | 2022/5/25 | |
Tourist accommodations segmentation based on Booking. com attribute ratings. Are the adults-only accommodations different? | Juan Pedro Mellinas Jacques Bulchand Gidumal María del Carmen Alarcón del Amo | 2022 | |
The service-dominant logic revisited: the role of purchase frequency in changing the dynamics of value co-creation | International Journal of Business Environment | Jairo Salas-Paramo Diana Escandon-Barbosa Maria Del Carmen Alarcón-Del Amo Josep Rialp-Criado | 2021 |
Power in Value Cocreation Process: The Emergence of a New Dimension | Global Business Review | Diana Escandon-Barbosa Jairo Salas Josep Rialp Maria del Camen Alarcon del Amo | 2021 |
An explanatory model of the ecotourists behaviour: management strategies for tourism sector | Carlota Lorenzo-Romero María-del-Carmen Alarcón-del-Amo José Alberto Crespo-Jareño | 2021 | |
The impact of customer performance on IMC outcomes: firm size moderation in the inter-country context | Journal of Economics, Finance and Administrative Science | Vera Butkouskaya Joan Llonch-Andreu María-del-Carmen Alarcón-del-Amo | 2021/11/19 |
Inter-country customer-perspective analysis of strategic antecedents and consequences for post-purchase behaviour in integrated marketing communications (IMC) | Journal of International Consumer Marketing | Vera Butkouskaya Joan Llonch-Andreu María-del-Carmen Alarcón-del-Amo | 2021/1/1 |
Adopción y uso de los grupos de WhatsApp en el proceso de aprendizaje | Revista del Congrés Internacional de Docència Universitària i Innovació (CIDUI) | María-del-Carmen Alarcón-del-Amo Rosalía Gallo-Martínez Elena Alarcón-del-Amo | 2021/9/21 |
Consumers’ Environmental Sustainability Perceptions on their Attitude: The Moderating Effect of Price: Structured Abstract | Gözde Erdogan Joan Llonch Andreu María-del-Carmen Alarcón-del-Amo | 2021/6/12 |
Co-Authors
