Maria Fuentes-Blasco

About Maria Fuentes-Blasco

Maria Fuentes-Blasco, With an exceptional h-index of 27 and a recent h-index of 21 (since 2020), a distinguished researcher at Universidad Pablo de Olavide, specializes in the field of marketing de servicios, segmentación, modelización, comportamiento del consumidor, marketing electrónico.

His recent articles reflect a diverse array of research interests and contributions to the field:

Motivations toward Electronic Word-of-Mouth Sending Behavior Regarding Restaurant Experiences in the Millennial Generation

Influence of Electronic Word-Of-Mouth on Restaurant Choice Decisions: Does It Depend on Gender in the Millennial Generation?

Effect of motivations and engagement with eWOM on hotel queries

Managing sustainable practices and logistics value to improve customer loyalty: importers vs. freight forwarders

The importance of co-creation experience: online accommodation platforms

From communication to customer engagement: insights from a tourist destination before and during COVID-19

Impact of COVID-19 on tourism customer engagement: a cross-destination comparison

Exploring channel switching in the aftermath of the Covid-19 pandemic: Are shoppers all driven by the same motivations?

Maria Fuentes-Blasco Information

University

Position

España

Citations(all)

2320

Citations(since 2020)

1482

Cited By

1212

hIndex(all)

27

hIndex(since 2020)

21

i10Index(all)

41

i10Index(since 2020)

34

Email

University Profile Page

Google Scholar

Maria Fuentes-Blasco Skills & Research Interests

marketing de servicios

segmentación

modelización

comportamiento del consumidor

marketing electrónico

Top articles of Maria Fuentes-Blasco

Motivations toward Electronic Word-of-Mouth Sending Behavior Regarding Restaurant Experiences in the Millennial Generation

Journal of Theoretical and Applied Electronic Commerce Research

2024/4/27

Irene Gil-Saura
Irene Gil-Saura

H-Index: 35

Maria Fuentes-Blasco
Maria Fuentes-Blasco

H-Index: 14

Influence of Electronic Word-Of-Mouth on Restaurant Choice Decisions: Does It Depend on Gender in the Millennial Generation?

Journal of Theoretical and Applied Electronic Commerce Research

2024/3/14

Effect of motivations and engagement with eWOM on hotel queries

Economic Research-Ekonomska Istraživanja

2023/12/25

Managing sustainable practices and logistics value to improve customer loyalty: importers vs. freight forwarders

WMU Journal of Maritime Affairs

2023/12

The importance of co-creation experience: online accommodation platforms

Current Issues in Tourism

2023/10/26

From communication to customer engagement: insights from a tourist destination before and during COVID-19

2023/10/17

Impact of COVID-19 on tourism customer engagement: a cross-destination comparison

2023/10/17

Exploring channel switching in the aftermath of the Covid-19 pandemic: Are shoppers all driven by the same motivations?

International Journal of Retail & Distribution Management

2023/9/4

Motivations and attitudes towards consulting eWOM when booking accommodation

Service Business

2023/6

How to increase company loyalty: using relational variables and sustainable practices to segment the maritime transport sector

Economic research-Ekonomska istraživanja

2023/4/30

Irene Gil-Saura
Irene Gil-Saura

H-Index: 35

Maria Fuentes-Blasco
Maria Fuentes-Blasco

H-Index: 14

Relationship sustainability-store equity across segments of retail customers

International Journal of Retail & Distribution Management

2023/2/24

Irene Gil-Saura
Irene Gil-Saura

H-Index: 35

Maria Fuentes-Blasco
Maria Fuentes-Blasco

H-Index: 14

Managing relationships between tourism companies and their suppliers: An approach beyond classical variables

European Research on Management and Business Economics

2023/1/1

Maria Fuentes-Blasco
Maria Fuentes-Blasco

H-Index: 14

Irene Gil-Saura
Irene Gil-Saura

H-Index: 35

Links between communication and tourist destination perception: a heterogeneity analysis during the early pandemic reopening stage in China

Asia Pacific Journal of Tourism Research

2022/9/2

Destination recovery during COVID-19 in an emerging economy: Insights from Perú

European Research on Management and Business Economics

2022/9/1

Extrinsic motivations behind mobile shopping: what drives regular and occasional shoppers?

International Journal of Retail & Distribution Management

2022/8/11

Antecedents of online word-of-mouth reviews on hotels

Journal of Hospitality and Tourism Insights

2022/4/6

Maria Fuentes-Blasco
Maria Fuentes-Blasco

H-Index: 14

Irene Gil-Saura
Irene Gil-Saura

H-Index: 35

Aumento de la lealtad en el transporte marítimo en Panamá con la mirada puesta en el cliente

Revista Perspectiva Empresarial

2022

The influence of communication in destination imagery during COVID-19

Journal of Retailing and Consumer Services

2022/1/1

Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy

Service Business

2021/9

Engaging shoppers through mobile apps: the role of gamification

International Journal of Retail & Distribution Management

2021/7/8

See List of Professors in Maria Fuentes-Blasco University(Universidad Pablo de Olavide)

Co-Authors

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