Elisa MARTINELLI
Università degli Studi di Modena e Reggio Emilia
H-index: 13
Europe-Italy
Top articles of Elisa MARTINELLI
Are gluten-free products healthy for non-celiac consumers? How the perception of well-being moderates gluten-free addiction
Food Quality and Preference
2024/4/9
Assessing Long-term Performance in Manufacturing Companies Hit by a Natural Disaster: The Role of Organizational Resilience and Human Capital
2024
Improving the small farmers’ agribusiness orientation in the lavender industry: an empirical study in the Emilia-Romagna Apennines
PALGRAVE STUDIES IN CROSS-DISCIPLINARY BUSINESS RESEARCH, IN ASSOCIATION WITH EUROMED ACADEMY OF BUSINESS
2024
Il piano di marketing integrato
2024
Consumption of plant-based foods: motives and drivers among Italian consumers
2024/1/1
Elisa Martinelli
H-Index: 6
Francesca De Canio
H-Index: 4
Exploring how to use virtual tours to create an interactive customer remote experience
Journal of Industrial Information Integration
2023/10/1
Exploring channel switching in the aftermath of the Covid-19 pandemic: Are shoppers all driven by the same motivations?
International Journal of Retail & Distribution Management
2023/9/4
Reopening after the pandemic: leveraging the destination image to offset the negative effects of perceived risk
Italian Journal of Marketing
2023/6
Francesca De Canio
H-Index: 4
Elisa Martinelli
H-Index: 6
Exploring perceived post-disaster performance in micro-businesses: how does entrepreneur psychological resilience matter?
Entrepreneurship & Regional Development
2023/5/27
Francesca De Canio
H-Index: 4
Elisa Martinelli
H-Index: 6
Decision making in highly uncertain contexts
2023
Sustainability in the raw materials industry: Rethinking market strategies and market relationships
2023
Guest Editorial. Service-mix: new channels and consumption patterns in services
SINERGIE
2023
Oltre i Confini Aziendali: tecnologia ed impegno sociale verso imprese sostenibili
2023
The entrepreneurial capabilities-resilience-recovery path: A dynamic view on small cafés and restaurants facing the pandemic
2023
Elisa Martinelli
H-Index: 6
Enhancing Traditional Product Brand Equity through the Mountain Product label: a Consumer-Based Brand Equity approach
2023
Elisa Martinelli
H-Index: 6
Francesca De Canio
H-Index: 4
IL RUOLO DELLA SOSTENIBILITÀ PERCEPITA NELLO SVILUPPO DELLA FEDELTÀ AL RETAILER. UN’ANALISI SUI CONSUMATORI ITALIANI
2023
Elisa Martinelli
H-Index: 6
Francesca De Canio
H-Index: 4
Are consumers’ food purchase intentions impacted by blockchain technology?
2023
Elisa Martinelli
H-Index: 6
Francesca De Canio
H-Index: 4
Exploring the impact of the “Mountain Product” label guarantee on the attitude-intention path
2023
Elisa Martinelli
H-Index: 6
Francesca De Canio
H-Index: 4
Experiencing a food production site using wearable devices: The indirect impact of immersion and presence in VR tours
Sustainability
2022/3/6
Francesca De Canio
H-Index: 4
Elisa Martinelli
H-Index: 6
Margherita Peruzzini
H-Index: 18
Sara Cavallaro
H-Index: 2
Non-vegan consumers buying vegan food: the moderating role of conformity
British Food Journal
2022/1/3
Elisa Martinelli
H-Index: 6
Francesca De Canio
H-Index: 4
Co-Authors
