Francesca De Canio

About Francesca De Canio

Francesca De Canio, With an exceptional h-index of 12 and a recent h-index of 12 (since 2020), a distinguished researcher at Università degli Studi di Modena e Reggio Emilia, specializes in the field of Multichannel retailing, Consumer behaviour, Brand extension, digital marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Are gluten-free products healthy for non-celiac consumers? How the perception of well-being moderates gluten-free addiction

Package-free products: How to improve pro-environmental buying behaviors among consumers

Consumption of plant-based foods: motives and drivers among Italian consumers

Exploring the impact of the “Mountain Product” label guarantee on the attitude-intention path

Exploring how to use virtual tours to create an interactive customer remote experience

Exploring channel switching in the aftermath of the Covid-19 pandemic: Are shoppers all driven by the same motivations?

Consumer willingness to pay more for pro-environmental packages: The moderating role of familiarity

Reopening after the pandemic: leveraging the destination image to offset the negative effects of perceived risk

Francesca De Canio Information

University

Position

Research Fellow

Citations(all)

557

Citations(since 2020)

534

Cited By

75

hIndex(all)

12

hIndex(since 2020)

12

i10Index(all)

16

i10Index(since 2020)

15

Email

University Profile Page

Google Scholar

Francesca De Canio Skills & Research Interests

Multichannel retailing

Consumer behaviour

Brand extension

digital marketing

Top articles of Francesca De Canio

Are gluten-free products healthy for non-celiac consumers? How the perception of well-being moderates gluten-free addiction

Food Quality and Preference

2024/4/9

Package-free products: How to improve pro-environmental buying behaviors among consumers

Technological Forecasting and Social Change

2024/1/1

Francesca De Canio
Francesca De Canio

H-Index: 4

Consumption of plant-based foods: motives and drivers among Italian consumers

2024/1/1

Elisa Martinelli
Elisa Martinelli

H-Index: 6

Francesca De Canio
Francesca De Canio

H-Index: 4

Exploring the impact of the “Mountain Product” label guarantee on the attitude-intention path

2023

Elisa Martinelli
Elisa Martinelli

H-Index: 6

Francesca De Canio
Francesca De Canio

H-Index: 4

Exploring how to use virtual tours to create an interactive customer remote experience

Journal of Industrial Information Integration

2023/10/1

Exploring channel switching in the aftermath of the Covid-19 pandemic: Are shoppers all driven by the same motivations?

International Journal of Retail & Distribution Management

2023/9/4

Consumer willingness to pay more for pro-environmental packages: The moderating role of familiarity

Journal of Environmental Management

2023/8/1

Francesca De Canio
Francesca De Canio

H-Index: 4

Reopening after the pandemic: leveraging the destination image to offset the negative effects of perceived risk

Italian Journal of Marketing

2023/6

Francesca De Canio
Francesca De Canio

H-Index: 4

Elisa Martinelli
Elisa Martinelli

H-Index: 6

Exploring perceived post-disaster performance in micro-businesses: how does entrepreneur psychological resilience matter?

Entrepreneurship & Regional Development

2023/5/27

Francesca De Canio
Francesca De Canio

H-Index: 4

Elisa Martinelli
Elisa Martinelli

H-Index: 6

Enhancing Traditional Product Brand Equity through the Mountain Product label: a Consumer-Based Brand Equity approach

2023

Elisa Martinelli
Elisa Martinelli

H-Index: 6

Francesca De Canio
Francesca De Canio

H-Index: 4

Exploring the spread of Food and Wine Tourism: A preliminary analysis

2023

Francesca De Canio
Francesca De Canio

H-Index: 4

IL RUOLO DELLA SOSTENIBILITÀ PERCEPITA NELLO SVILUPPO DELLA FEDELTÀ AL RETAILER. UN’ANALISI SUI CONSUMATORI ITALIANI

2023

Elisa Martinelli
Elisa Martinelli

H-Index: 6

Francesca De Canio
Francesca De Canio

H-Index: 4

Are consumers’ food purchase intentions impacted by blockchain technology?

2023

Elisa Martinelli
Elisa Martinelli

H-Index: 6

Francesca De Canio
Francesca De Canio

H-Index: 4

Extrinsic motivations behind mobile shopping: what drives regular and occasional shoppers?

International Journal of Retail & Distribution Management

2022/8/11

Experiencing a food production site using wearable devices: The indirect impact of immersion and presence in VR tours

Sustainability

2022/3/6

Non-vegan consumers buying vegan food: the moderating role of conformity

British Food Journal

2022/1/3

Elisa Martinelli
Elisa Martinelli

H-Index: 6

Francesca De Canio
Francesca De Canio

H-Index: 4

Consumer perceived ethicality of the retailer and shopping behaviour: the moderating role of consumer’s ethical beliefs

2022

Elisa Martinelli
Elisa Martinelli

H-Index: 6

Francesca De Canio
Francesca De Canio

H-Index: 4

Segmenting the post-Covid online shopping switching intention

2022

Francesca De Canio
Francesca De Canio

H-Index: 4

Elisa Martinelli
Elisa Martinelli

H-Index: 6

Switching from off-line to on-line in pandemic times: the role of response efficacy and tangible facilities

2022

Elisa Martinelli
Elisa Martinelli

H-Index: 6

Francesca De Canio
Francesca De Canio

H-Index: 4

Experiencing food by visiting its production site

2022

See List of Professors in Francesca De Canio University(Università degli Studi di Modena e Reggio Emilia)

Co-Authors

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