Marco Ieva
Università degli Studi di Parma
H-index: 12
Europe-Italy
Top articles of Marco Ieva
The Right Tool for the Right Job: Identifying Relevant Touchpoints to Achieve Seamlessness in the Fashion Sector
2024/4/17
Marco Ieva
H-Index: 7
Social media content strategy in hospitality: the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Journal of Hospitality Marketing & Management
2024/1/2
Marco Ieva
H-Index: 7
Customer inspiration in retailing: The role of perceived novelty and customer loyalty across offline and online channels
Journal of Retailing and Consumer Services
2024/1/1
Marta Frasquet
H-Index: 14
Marco Ieva
H-Index: 7
Redesigning loyalty marketing for a better world: the impact of green loyalty programs on perceived value
Journal of Service Theory and Practice
2023/6/15
Marco Ieva
H-Index: 7
Generations and Their Preferences for Loyalty Program Rewards in Supermarket Retailing
2023/5/20
Marco Ieva
H-Index: 7
Cristina Ziliani
H-Index: 11
Developing a Composite Index of Environmental Consciousness: Evidence from Survey and Google Trends Data.
2023
Ida D'Attoma
H-Index: 5
Marco Ieva
H-Index: 7
Innovating in Design and Packaging: Implications for the Environment
2022/5/28
Marco Ieva
H-Index: 7
The interplay between privacy failure, recovery and crisis communication management: an integrative review and research agenda
2022/4/30
Francesca Negri
H-Index: 4
Marco Ieva
H-Index: 7
The role of marketing strategies in achieving the environmental benefits of innovation
Journal of Cleaner Production
2022/3/15
Ida D'Attoma
H-Index: 5
Marco Ieva
H-Index: 7
Omnichannel retailing and post-pandemic recovery: building a research agenda
2022/2/28
I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour
Journal of Retailing and Consumer Services
2022/1/1
THE IMPACT OF PRO-SOCIAL LOYALTY PROGRAMS ON PROGRAM PERCEIVED VALUE AND CUSTOMER LOYALTY
2021
Marco Ieva
H-Index: 7
BRAND AUTHENTICITY AND OMNICHANNEL RETAILING: CONCEPTUAL DISSONANCE AND EMERGING RESEARCH DIRECTIONS
2021
An overview on omnichannel research: intellectual foundations and implications for research
2021
Managing online touchpoints for a consistent customer experience: Cases from fashion retailing
The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces
2021
Marco Ieva
H-Index: 7
Cristina Ziliani
H-Index: 11
Complaint behaviour in multichannel retailing: a cross-stage approach
International Journal of Retail & Distribution Management
2021/6/7
Online channel adoption in supermarket retailing
Journal of Retailing and Consumer Services
2021/3/1
Determinants of technological innovation success and failure: Does marketing innovation matter?
Industrial marketing management
2020/11/1
Ida D'Attoma
H-Index: 5
Marco Ieva
H-Index: 7
AN OVERVIEW ON OMNICHANNEL RESEARCH: BIBLIOMETRIC ANALYSIS AND LITERATURE REVIEW
2020
Marco Ieva
H-Index: 7
Cristina Ziliani
H-Index: 11
Understanding online channel adoption: a customer segmentation analysis
2020
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