Francisco J. Martínez-López
Universidad de Granada
H-index: 34
Europe-Spain
Top articles of Francisco J. Martínez-López
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Advances in National Brand and Private Label Marketing: 10th International Conference, 2023 | Juan Carlos Gázquez-Abad Francisco J Martínez-López Katrijn Gielens | 2023/5/19 | |
Reducing ecommerce returns with return credits | Electronic Commerce Research | Francisco J Martínez-López Yangchun Li Changyuan Feng Huaming Liu David López-López | 2023/12 |
Introduction: Special Issue on digital marketing and eCommerce | Electronic Commerce Research | Luis F Martinez Francisco J Martínez-López J Christopher Westland | 2023/9 |
How Companies Can Use Social Media for Social Selling | Francisco J Martínez-López Yangchun Li Susan M Young | 2022/9/24 | |
How Social Media Profits from Advertising and Social Commerce | Francisco J Martínez-López Yangchun Li Susan M Young | 2022/9/24 | |
Cases and Analyses of Social Media Companies | Francisco J Martínez-López Yangchun Li Susan M Young | 2022/9/24 | |
Desarrollo de una aplicación basada en App Inventor para el manejo de bases de datos meteorológicas mediante técnicas API y scraping | Espiral. Cuadernos del profesorado | Juan Carlos Gómez Sánchez Francisco José Martínez López | 2022 |
Optimizing the Use of Four Major Social Media Platforms | Francisco J Martínez-López Yangchun Li Susan M Young | 2022/9/24 | |
Business Model Design for Social Media Companies | Francisco J Martínez-López Yangchun Li Susan M Young | 2022/9/24 | |
How Social Media Can Monetize by Offering Premium Service or Content | Francisco J Martínez-López Yangchun Li Susan M Young | 2022/9/24 | |
“What I’ve received doesn’t match what I saw online”: Effects of purchase-risk notices on reducing online returns | Information & Management | Francisco J Martínez-López Yangchun Li Changyuan Feng Huaming Liu Marc Sansó-Mata | 2022/12/1 |
Social Media Monetization: Platforms, Strategic Models and Critical Success Factors | Francisco J Martínez-López Yangchun Li Susan M Young | 2022/9/23 | |
Social Media Strategy Design | Francisco J Martínez-López Yangchun Li Susan M Young | 2022/9/24 | |
How Companies Can Exploit the Commercial Value of Social Media Through Advertising | Francisco J Martínez-López Yangchun Li Susan M Young | 2022/9/24 | |
Green Communication for More Package-Free Ecommerce Returns | Journal of Theoretical and Applied Electronic Commerce Research | Yangchun Li Francisco J Martínez-López Changyuan Feng Yantai Chen | 2022/11/4 |
Using instant refunds to improve online return experiences | Journal of Retailing and Consumer Services | Francisco J Martínez-López Changyuan Feng Yangchun Li David López-López | 2022/9/1 |
Monetization Strategy Implementation for Social Media Companies | Francisco J Martínez-López Yangchun Li Susan M Young | 2022/9/24 | |
Social Media Monetization and Demonetization: Risks, Challenges, and Potential Solutions | Francisco J Martínez-López Yangchun Li Susan M Young | 2022/9/24 | |
New Technologies to enhance money-making potential | Francisco J Martínez-López Yangchun Li Susan M Young | 2022/9/24 | |
Restoring the buyer–seller relationship through online return shipping: The role of return shipping method and return shipping fee | Electronic Commerce Research and Applications | Francisco J Martínez-López Changyuan Feng Yangchun Li Marc Sansó Mata | 2022/7/1 |
