Silvia Ranfagni

Silvia Ranfagni

Università degli Studi di Firenze

H-index: 14

Europe-Italy

About Silvia Ranfagni

Silvia Ranfagni, With an exceptional h-index of 14 and a recent h-index of 14 (since 2020), a distinguished researcher at Università degli Studi di Firenze, specializes in the field of Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Demystification and actualisation of data saturation in qualitative research through thematic analysis

The conceptualization of enablers and constraints of in‐store buying as part of the affordances flow funnel process through scan and go apps

Digital Transformation for Fashion and Luxury Brands

Ethical Consumption and Self-authenticity in a Second-hand Luxury Fashion Industry Online Platform: A Conceptual Model of Interpretation

Framing Generation Z’s Purchasing Process: A Mixed Method Approach

Wine label design proposals: an eye-tracking study to analyze consumers’ visual attention and preferences

Examining the role of social media influencers in service failure and recovery strategies: an empirical investigation of millennials' views

Ethical app adoption among Gen Y and Z: extending the UTAUT2 model with green values, religiosity, and ethical-minded consumer behaviors

Silvia Ranfagni Information

University

Università degli Studi di Firenze

Position

___

Citations(all)

1017

Citations(since 2020)

736

Cited By

416

hIndex(all)

14

hIndex(since 2020)

14

i10Index(all)

22

i10Index(since 2020)

16

Email

University Profile Page

Università degli Studi di Firenze

Silvia Ranfagni Skills & Research Interests

Marketing

Top articles of Silvia Ranfagni

Title

Journal

Author(s)

Publication Date

Demystification and actualisation of data saturation in qualitative research through thematic analysis

International Journal of Qualitative Methods

Muhammad Naeem

Wilson Ozuem

Kerry Howell

Silvia Ranfagni

2024/1/30

The conceptualization of enablers and constraints of in‐store buying as part of the affordances flow funnel process through scan and go apps

Psychology & Marketing

Muhammad Naeem

Wilson Ozuem

Kerry Howell

Silvia Ranfagni

2024/1/19

Digital Transformation for Fashion and Luxury Brands

Wilson Ozuem

Silvia Ranfagni

Michelle Willis

2024

Ethical Consumption and Self-authenticity in a Second-hand Luxury Fashion Industry Online Platform: A Conceptual Model of Interpretation

Monica Faraoni

Silvia Ranfagni

2024/4/17

Framing Generation Z’s Purchasing Process: A Mixed Method Approach

Micro & Macro Marketing

Giada Salvietti

Silvia Ranfagni

Danio Berti

2023

Wine label design proposals: an eye-tracking study to analyze consumers’ visual attention and preferences

International Journal of Wine Business Research

Elena Barbierato

Danio Berti

Silvia Ranfagni

Luis Hernández-Álvarez

Iacopo Bernetti

2023/2/28

Examining the role of social media influencers in service failure and recovery strategies: an empirical investigation of millennials' views

Information Technology & People

Wilson Ozuem

Michelle Willis

Silvia Ranfagni

Kerry Howell

Serena Rovai

2023/7/20

Ethical app adoption among Gen Y and Z: extending the UTAUT2 model with green values, religiosity, and ethical-minded consumer behaviors

Giovanna Pegan

Silvia Ranfagni

Giacomo Marzi

Patrizia De Luca

2023

Managing for creativity in the age of data-driven marketing communication: an empirical study on the distribution and valuation of creativity in agencies

Annette Kallevig

Wilson Ozuem

Michelle Willis

Silvia Ranfagni

Serena Rovai

2023/2/10

How to Combine Sustainability and Authenticity in Luxury Brands: An Insight into the Case of La Milanesa

Silvia Ranfagni

Giada Salvietti

2023/5/5

Examining the relationships between user-generated content, dissatisfied customers, and second-hand luxury fashion brands

Wilson Ozuem

Michelle Willis

Silvia Ranfagni

Kerry Howell

Serena Rovai

2023/2/10

Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theory

Internet Research

Wilson Ozuem

Michelle Willis

Kerry Howell

Silvia Ranfagni

Serena Rovai

2023/4/4

Dynamics of user-generated content and service failure recovery: evidence from millennials

Qualitative Market Research: An International Journal

Wilson Ozuem

Michelle Willis

Silvia Ranfagni

Kerry Howell

Serena Rovai

2023/11/1

Triangulating online brand reputation, brand image, and brand identity: an interdisciplinary research approach to design the pathways of online branding strategies in luxury …

Silvia Ranfagni

Massimo Rosati

2023/2/9

Sustainable Marketing, Branding and CSR in the Digital Economy

Wilson Ozuem

Silvia Ranfagni

2023/3/28

Patchworking Research Paradigms to Investigate the Brand in Virtual Spaces

Silvia Ranfagni

Massimo Rosati

Cleopatra Veloutsou

2023/10/20

Young consumer intention to use mobile ethical applications in consumption choices: an extension of the UTAUT2 model

Giovanna Pegan

Silvia Ranfagni

Giacomo Marzi

Patrizia De Luca

2023

An online research approach for a dual perspective analysis of brand associations in art museums

International Review on Public and Nonprofit Marketing

Silvia Ranfagni

Matilde Milanesi

Simone Guercini

2023/3

A step-by-step process of thematic analysis to develop a conceptual model in qualitative research

International Journal of Qualitative Methods

Muhammad Naeem

Wilson Ozuem

Kerry Howell

Silvia Ranfagni

2023/10/5

Luxury and sustainability: technological pathways and potential opportunities

Silvia Ranfagni

Wilson Ozuem

2022/4/26

See List of Professors in Silvia Ranfagni University(Università degli Studi di Firenze)

Silvia Ranfagni FAQs

What is Silvia Ranfagni's h-index at Università degli Studi di Firenze?

The h-index of Silvia Ranfagni has been 14 since 2020 and 14 in total.

What are Silvia Ranfagni's top articles?

The articles with the titles of

Demystification and actualisation of data saturation in qualitative research through thematic analysis

The conceptualization of enablers and constraints of in‐store buying as part of the affordances flow funnel process through scan and go apps

Digital Transformation for Fashion and Luxury Brands

Ethical Consumption and Self-authenticity in a Second-hand Luxury Fashion Industry Online Platform: A Conceptual Model of Interpretation

Framing Generation Z’s Purchasing Process: A Mixed Method Approach

Wine label design proposals: an eye-tracking study to analyze consumers’ visual attention and preferences

Examining the role of social media influencers in service failure and recovery strategies: an empirical investigation of millennials' views

Ethical app adoption among Gen Y and Z: extending the UTAUT2 model with green values, religiosity, and ethical-minded consumer behaviors

...

are the top articles of Silvia Ranfagni at Università degli Studi di Firenze.

What are Silvia Ranfagni's research interests?

The research interests of Silvia Ranfagni are: Marketing

What is Silvia Ranfagni's total number of citations?

Silvia Ranfagni has 1,017 citations in total.