Silvia Ranfagni
Università degli Studi di Firenze
H-index: 14
Europe-Italy
Top articles of Silvia Ranfagni
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Demystification and actualisation of data saturation in qualitative research through thematic analysis | International Journal of Qualitative Methods | Muhammad Naeem Wilson Ozuem Kerry Howell Silvia Ranfagni | 2024/1/30 |
The conceptualization of enablers and constraints of in‐store buying as part of the affordances flow funnel process through scan and go apps | Psychology & Marketing | Muhammad Naeem Wilson Ozuem Kerry Howell Silvia Ranfagni | 2024/1/19 |
Digital Transformation for Fashion and Luxury Brands | Wilson Ozuem Silvia Ranfagni Michelle Willis | 2024 | |
Ethical Consumption and Self-authenticity in a Second-hand Luxury Fashion Industry Online Platform: A Conceptual Model of Interpretation | Monica Faraoni Silvia Ranfagni | 2024/4/17 | |
Framing Generation Z’s Purchasing Process: A Mixed Method Approach | Micro & Macro Marketing | Giada Salvietti Silvia Ranfagni Danio Berti | 2023 |
Wine label design proposals: an eye-tracking study to analyze consumers’ visual attention and preferences | International Journal of Wine Business Research | Elena Barbierato Danio Berti Silvia Ranfagni Luis Hernández-Álvarez Iacopo Bernetti | 2023/2/28 |
Examining the role of social media influencers in service failure and recovery strategies: an empirical investigation of millennials' views | Information Technology & People | Wilson Ozuem Michelle Willis Silvia Ranfagni Kerry Howell Serena Rovai | 2023/7/20 |
Ethical app adoption among Gen Y and Z: extending the UTAUT2 model with green values, religiosity, and ethical-minded consumer behaviors | Giovanna Pegan Silvia Ranfagni Giacomo Marzi Patrizia De Luca | 2023 | |
Managing for creativity in the age of data-driven marketing communication: an empirical study on the distribution and valuation of creativity in agencies | Annette Kallevig Wilson Ozuem Michelle Willis Silvia Ranfagni Serena Rovai | 2023/2/10 | |
How to Combine Sustainability and Authenticity in Luxury Brands: An Insight into the Case of La Milanesa | Silvia Ranfagni Giada Salvietti | 2023/5/5 | |
Examining the relationships between user-generated content, dissatisfied customers, and second-hand luxury fashion brands | Wilson Ozuem Michelle Willis Silvia Ranfagni Kerry Howell Serena Rovai | 2023/2/10 | |
Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theory | Internet Research | Wilson Ozuem Michelle Willis Kerry Howell Silvia Ranfagni Serena Rovai | 2023/4/4 |
Dynamics of user-generated content and service failure recovery: evidence from millennials | Qualitative Market Research: An International Journal | Wilson Ozuem Michelle Willis Silvia Ranfagni Kerry Howell Serena Rovai | 2023/11/1 |
Triangulating online brand reputation, brand image, and brand identity: an interdisciplinary research approach to design the pathways of online branding strategies in luxury … | Silvia Ranfagni Massimo Rosati | 2023/2/9 | |
Sustainable Marketing, Branding and CSR in the Digital Economy | Wilson Ozuem Silvia Ranfagni | 2023/3/28 | |
Patchworking Research Paradigms to Investigate the Brand in Virtual Spaces | Silvia Ranfagni Massimo Rosati Cleopatra Veloutsou | 2023/10/20 | |
Young consumer intention to use mobile ethical applications in consumption choices: an extension of the UTAUT2 model | Giovanna Pegan Silvia Ranfagni Giacomo Marzi Patrizia De Luca | 2023 | |
An online research approach for a dual perspective analysis of brand associations in art museums | International Review on Public and Nonprofit Marketing | Silvia Ranfagni Matilde Milanesi Simone Guercini | 2023/3 |
A step-by-step process of thematic analysis to develop a conceptual model in qualitative research | International Journal of Qualitative Methods | Muhammad Naeem Wilson Ozuem Kerry Howell Silvia Ranfagni | 2023/10/5 |
Luxury and sustainability: technological pathways and potential opportunities | Silvia Ranfagni Wilson Ozuem | 2022/4/26 |
