Cristina Ziliani
Università degli Studi di Parma
H-index: 18
Europe-Italy
Top articles of Cristina Ziliani
Generations and Their Preferences for Loyalty Program Rewards in Supermarket Retailing
2023/5/20
Marco Ieva
H-Index: 7
Cristina Ziliani
H-Index: 11
Omnichannel retailing and post-pandemic recovery: building a research agenda
2022/2/28
I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour
Journal of Retailing and Consumer Services
2022/1/1
Marco Ieva
H-Index: 7
Cristina Ziliani
H-Index: 11
Juan Carlos Gázquez-Abad
H-Index: 22
Ida D'Attoma
H-Index: 5
Complaint behaviour in multichannel retailing: a cross-stage approach
International Journal of Retail & Distribution Management
2021/6/7
Online channel adoption in supermarket retailing
Journal of Retailing and Consumer Services
2021/3/1
An overview on omnichannel research: Intellectual foundations and implications for research
2021
BRAND AUTHENTICITY AND OMNICHANNEL RETAILING: CONCEPTUAL DISSONANCE AND EMERGING RESEARCH DIRECTIONS
2021
Managing online touchpoints for a consistent customer experience: Cases from fashion retailing
The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces
2021
Marco Ieva
H-Index: 7
Cristina Ziliani
H-Index: 11
AN OVERVIEW ON OMNICHANNEL RESEARCH: BIBLIOMETRIC ANALYSIS AND LITERATURE REVIEW
2020
Marco Ieva
H-Index: 7
Cristina Ziliani
H-Index: 11
Understanding online channel adoption: a customer segmentation analysis
2020
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