Jesús Cambra-Fierro
Universidad Pablo de Olavide
H-index: 38
Europe-Spain
Top articles of Jesús Cambra-Fierro
From communication to customer engagement: insights from a tourist destination before and during COVID-19
2023/10/17
Jesús Cambra-Fierro
H-Index: 26
Impact of COVID-19 on tourism customer engagement: a cross-destination comparison
2023/10/17
Jesús Cambra-Fierro
H-Index: 26
An empirical examination of human brand authenticity as a driver of brand love
Journal of Business Research
2023/10/1
Links between communication and tourist destination perception: a heterogeneity analysis during the early pandemic reopening stage in China
Asia Pacific Journal of Tourism Research
2022/9/2
Jesús Cambra-Fierro
H-Index: 26
Destination recovery during COVID-19 in an emerging economy: Insights from Perú
European Research on Management and Business Economics
2022/9/1
How do macro-environmental factors impact customer experience? A refined typology, integrative framework, and implications: 宏观环境因素如何影响客户体验？ 精炼的分类， 综合框架 …
The Service Industries Journal
2022/7/27
In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions
Journal of Product & Brand Management
2022/6/28
Theories, constructs, and methodologies to study COVID-19 in the service industries
The Service Industries Journal
2022/6/11
Jesús Cambra-Fierro
H-Index: 26
Lia Patrício
H-Index: 23
(Re) thinking smart in rural contexts: A multi‐country study
Growth and Change
2022/6
The influence of communication in destination imagery during COVID-19
Journal of Retailing and Consumer Services
2022/1/1
Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy
Service Business
2021/9
Standardized vs. customized firm-initiated interactions: Their effect on customer gratitude and performance in a B2B context
Journal of Business Research
2021/9/1
Jesús Cambra-Fierro
H-Index: 26
How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention
Journal of Retailing and Consumer Services
2021/7/1
Short-term and long-term effects of touchpoints on customer perceptions
Journal of Retailing and Consumer Services
2021/7/1
Jesús Cambra-Fierro
H-Index: 26
The Implications of Short-Term and Long-Term B2B Touchpoints: An Abstract
2021/6/1
Jesús Cambra-Fierro
H-Index: 26
What It Takes to Be Loved? An Empirical Examination of Human Brand Authenticity: An Abstract
2021/6/1
Jesús Cambra-Fierro
H-Index: 26
The power of social influence and customer–firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value
Journal of Business Research
2021/3/1
Jesús Cambra-Fierro
H-Index: 26
The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy
Journal of Destination Marketing & Management
2020/6/1
Relevance of salespeople profiles: an analysis in an emerging economy
Marketing Intelligence & Planning
2020/5/18
How does customer perception of salespeople influence the relationship? A study in an emerging economy
Journal of Retailing and Consumer Services
2020/5/1
