Lucia Porcu (ORCID: 0000-0002-0517-3248)
Universidad de Granada
H-index: 17
Europe-Spain
Top articles of Lucia Porcu (ORCID: 0000-0002-0517-3248)
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation | Journal of Destination Marketing & Management | Beatriz García-Carrión Francisco Muñoz-Leiva Salvador Del Barrio-García Lucia Porcu | 2024/3 |
Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study | Journal of Hospitality and Tourism Management | Lucia García-Carrión Salvador Del Barrio-García Francisco Muñoz-Leiva Lucia Porcu | 2023/3 |
Perceived customer care and privacy protection behavior: The mediating role of trust in self-disclosure | Journal of Retailing and Consumer Services | Nuria Rodríguez-Priego Lucia Porcu Maria Belen Prados Pena Esmeralda Crespo Almendros | 2023/5/1 |
Building heritage brand equity through social media sales promotion: The role of Power Distance | International Journal of Tourism Research | Esmeralda Crespo‐Almendros Ma Belén Prados‐Peña Lucia Porcu Juan Miguel Alcántara Pilar | 2023/5 |
CO-CREATING SUSTAINABLE BUYING BEHAVIOR AMONG GENERATION Z CONSUMERS: THE ROLE OF EARNED MEDIA | 16th Annual Conference of the EuroMed Academy of Business | Emmanouela Kokkinopoulou Ioanna Papasolomou Lucia Porcu | 2023/9/27 |
Investments and Measurements: The Quest for the Holy Grail | Integrated Marketing Communications: A Global Brand-Driven Approach | Philip J Kitchen Marwa E Tourky Philip J Kitchen Marwa E Tourky | 2022 |
Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex | Academia Revista Latinoamericana de Administración | Esmeralda Crespo-Almendros M Belén Prados-Peña Lucia Porcu Juan Miguel Alcántara-Pilar | 2022/7/5 |
Introduction to the special issue” Omni-channel communication: Delivering unified communications across all branded touch-points” | Lucia Porcu Salvador Del Barrio-García | 2022/7/4 | |
Flipped-classroom y work-integrated learning como metodologías activas de enseñanza de marketing en inglés | Luis Alberto Casado Aranda Lucía Porcu | 2022/5/31 | |
Challenges in times of a pandemic: what drives and hinders the adoption of location-based applications? | Economic research-Ekonomska istraživanja | Nuria Rodríguez-Priego Lucia Porcu | 2022/12/31 |
Customer perceived integrated marketing communications: A segmentation of the soda market | Journal of Marketing Communications | Francisco Suay-Pérez Gabriel I Penagos-Londoño Lucia Porcu Felipe Ruiz-Moreno | 2022/5/19 |
How online sales promotions via social networks affect the brand equity of a heritage destination | Heritage | M Belén Prados-Peña Esmeralda Crespo-Almendros Lucia Porcu | 2022/9/6 |
Sharing but caring: Location based mobile applications (LBMA) and privacy protection motivation | Journal of Business Research | Nuria Rodriguez-Priego Lucia Porcu Philip J Kitchen | 2022/2/1 |
COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the “new normal” in the airline industry | Journal of Air Transport Management | Mª Belén Prados-Peña Esmeralda Crespo-Almendros Lucía Porcu | 2022/8/1 |
Branding for social marketing: Keys for success | Luis Doña Toledo Lucia Porcu Juan Miguel Rey Pino Maria Palazzo | 2021/1/28 | |
BRANDING FOR SOCIAL MARKETING | Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives | Luis Doña Toledo Lucia Porcu Juan Miguel Rey Pino Maria Palazzo | 2021/1/28 |
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings | Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings | Lucía Porcu Salvador del Barrio García | 2021 |
Looking into the Islamic banking sector in Palestine: do religious values influence active social media engagement behavior? | Journal of Islamic Marketing | Mahmoud Yasin Lucia Porcu Francisco Liébana-Cabanillas | 2020/7/29 |
The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case | Lucia Porcu Liébana-Cabanillas Francisco | 2020/5/25 | |
Desarrollo de marcas personales en el ámbito de la educación superior | Experiencias Docentes Innovadoras de Marketing Público y No Lucrativo en la era de la Economía Colaborativa | Luis Doña Toledo Lucia Porcu Marta Medina García Juan Miguel Rey Pino | 2020 |
Co-Authors
