Francisco Muñoz-Leiva
Universidad de Granada
H-index: 44
Europe-Spain
Top articles of Francisco Muñoz-Leiva
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Biometric m-payment systems: A multi-analytical approach to determining use intention | Information & Management | Francisco Liébana-Cabanillas Zoran Kalinic Francisco Muñoz-Leiva Elena Higueras-Castillo | 2024/3/1 |
The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation | Journal of Destination Marketing & Management | Beatriz García-Carrión Francisco Muñoz-Leiva Salvador Del Barrio-García Lucia Porcu | 2024/3 |
Fashioning consumer choices: recommendation, motivation, and purchase intention toward Instagram commerce. A mediation analysis | International Journal of Fashion Design, Technology and Education | Doaa Herzallah Francisco Liébana-Cabanillas Francisco Muñoz-Leiva | 2024/2/3 |
Neuromarketing applied to communication as neurocommunication in WOS: bibliometric reviews and a guide to the first twenty years of the 21st century, from 2001 to 2020 | Antonio González-Morales Francisco Muñoz-Leiva Hada Sánchez-González Elena Fernández-Páramo María Inmaculada Aranda-Cuenca | 2023/8/17 | |
Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study | Journal of Hospitality and Tourism Management | Lucia García-Carrión Salvador Del Barrio-García Francisco Muñoz-Leiva Lucia Porcu | 2023/3 |
Discovering prominent themes of the application of eye tracking technology in marketing research | Francisco Muñoz Leiva María Eugenia Rodríguez López Bárbara García Martí | 2022/2/10 | |
Análisis de los mecanismos de adopción de robots en la prestación de servicios turísticos: integración de técnicas de big data bajo un enfoque cognitivo-atencional | Francisco Líebana Cabanillas Sebastián Molinillo Francisco Muñoz Leiva Elena Higueras Castillo | 2023/3/2 | |
Immersive experiences as a resource for promoting museum tourism in the Z and millennials generations | Journal of Destination Marketing & Management | Lorena Robaina-Calderín Josefa D Martín-Santana Francisco Muñoz-Leiva | 2023/9/1 |
Do biometric payment systems work during the COVID-19 pandemic? Insights from the Spanish users' viewpoint | Financial Innovation | Francisco Liébana-Cabanillas Francisco Muñoz-Leiva Sebastián Molinillo Elena Higueras-Castillo | 2022/3/9 |
Environmental concern as a moderator of information processing: A fMRI study | Journal of Cleaner Production | Diego Gómez-Carmona Pedro Pablo Marín-Dueñas Rafael Cano Tenorio César Serrano Domínguez Francisco Muñoz-Leiva | 2022/10/1 |
INFLUENCE OF MESSAGE APPEAL ON ATTENTION. AN EYE-TRACKING STUDY | Vivat Academia. Revista de Comunicación | Diego Gómez-Carmona Francisco Muñoz-Leiva Alberto Paramio Leiva César Serrano Domínguez Francisco Liébana-Cabanillas | 2022 |
Eye-tracking technology for measuring banner advertising efficacy on E-tourism websites: A methodological proposal | Francisco Muñoz-Leiva | 2022/1/10 | |
La efectividad de la publicidad medioambiental: un análisis del recuerdo publicitario a través de la neurociencia | Diego Gómez Carmona Francisco Muñoz Leiva Francisco José Liébana Cabanillas | 2022/9/12 | |
El consumo de CBD en España: un análisis del perfil consumidor y propuestas estratégicas de comercialización | María Eugenia Rodríguez-López Francisco Muñoz Leiva Iván Manuel Sánchez Duarte | 2022 | |
Selling on Instagram: Factors that determine the adoption of Instagram commerce | International Journal of Human–Computer Interaction | Doaa Herzallah Francisco Muñoz-Leiva Francisco Liébana-Cabanillas | 2022/7/3 |
Estudio de los patrones visuales del usuario a las marcas de moda en Instagram commerce | Doaa AM Herzallah Francisco Liébana Cabanillas Francisco Muñoz Leiva Ismael Ramón Sánchez Borrego | 2022 | |
Análisis de los eSports en la Academia. | Fernando Jesús Navarro Lucena Rafael Anaya-Sánchez Francisco Muñoz Leiva Sebastián Molinillo-Jiménez | 2022 | |
Drivers of purchase intention in Instagram Commerce | Spanish Journal of Marketing-ESIC | Doaa Herzallah Francisco Muñoz-Leiva Francisco Liebana-Cabanillas | 2022/5/30 |
Influencia de la apelación del mensaje en la atención. Un estudio de eye-tracking | Diego Gómez Carmona Francisco Muñoz-Leiva Alberto Paramio Leiva César Serrano Domínguez Francisco Liébana-Cabanillas | 2022 | |
Metaverso: un Análisis Bibliométrico Enfocado al Marketing Turístico | Raquel Castro Estévez Lorena Robaina Calderín Francisco Muñoz-Leiva Josefa D Martín-Santana | 2022 |
Co-Authors
