Salvador Del Barrio-García (ORCID: 0000-0002-6144-0240)

Salvador Del Barrio-García (ORCID: 0000-0002-6144-0240)

Universidad de Granada

H-index: 33

Europe-Spain

About Salvador Del Barrio-García (ORCID: 0000-0002-6144-0240)

Salvador Del Barrio-García (ORCID: 0000-0002-6144-0240), With an exceptional h-index of 33 and a recent h-index of 30 (since 2020), a distinguished researcher at Universidad de Granada, specializes in the field of Integrated marketing communication (IMC), Marketing online, Tourism marketing, Cross-cultural marketing, Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

How social and economic conditions impact socioeconomic mobility. The case of Spain

The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation

Satisfaction or delight? A cross-cultural study of loyalty formation linked to two restaurant types

How does brand equity works? A review of theory and a research agenda

Exploring how student motivation relates to acceptance and participation in MOOCs

How do ecotourists co-create value on digital platforms? The moderating role of ecotourist typology

Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation

Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study

Salvador Del Barrio-García (ORCID: 0000-0002-6144-0240) Information

University

Position

___

Citations(all)

4142

Citations(since 2020)

2540

Cited By

2622

hIndex(all)

33

hIndex(since 2020)

30

i10Index(all)

63

i10Index(since 2020)

54

Email

University Profile Page

Universidad de Granada

Google Scholar

View Google Scholar Profile

Salvador Del Barrio-García (ORCID: 0000-0002-6144-0240) Skills & Research Interests

Integrated marketing communication (IMC)

Marketing online

Tourism marketing

Cross-cultural marketing

Marketing

Top articles of Salvador Del Barrio-García (ORCID: 0000-0002-6144-0240)

Title

Journal

Author(s)

Publication Date

How social and economic conditions impact socioeconomic mobility. The case of Spain

Research in Social Stratification and Mobility

Teodoro Luque-Martínez

Wagner A Kamakura

Salvador Del Barrio-García

2024/4/25

The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation

Journal of Destination Marketing & Management

Beatriz García-Carrión

Francisco Muñoz-Leiva

Salvador Del Barrio-García

Lucia Porcu

2024/3

Satisfaction or delight? A cross-cultural study of loyalty formation linked to two restaurant types

Journal of Hospitality and Tourism Insights

María Eugenia Rodríguez-López

Juan Miguel Alcántara-Pilar

Salvador Del Barrio-García

2023/2

How does brand equity works? A review of theory and a research agenda

S. Del Barrio-García

Á.J. Rojas-Lamorena

M.E. Rodríguez-López

2023/10

Exploring how student motivation relates to acceptance and participation in MOOCs

Interactive Learning Environments

Esteban Romero-Frías

José Luis Arquero

Salvador Del Barrio-García

2023/2

How do ecotourists co-create value on digital platforms? The moderating role of ecotourist typology

Spanish Journal of Marketing - ESIC

Laura Hernández-López

Salvador Del Barrio-García

Belén Prados-Peña

2023/4

Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation

Tourism and Management Studies

M.E Rodríguez-López

J.M. Alcántara-Pilar

S. Del Barrio-García

2023/4

Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study

Journal of Hospitality and Tourism Management

Lucia García-Carrión

Salvador Del Barrio-García

Francisco Muñoz-Leiva

Lucia Porcu

2023/3

Value generation and economic impact of the University of Granada

Studies in Higher Education

Teodoro Luque-Martínez

Salvador del Barrio-García

Luis Doña-Toledo

Nina Faraoni

2023/3

El brand equity: una visión holística del término, uso y medición, con especial aproximación al sector de la restauración

María Eugenia Rodríguez-López

Salvador Del Barrio-García

Juan Miguel Alcántara-Pilar

2022

Consistency of experts' product reviews: an application to wine guides

Wine Economics and Policy

Gabriel I Penagos-Londoño

Felipe Ruiz-Moreno

Ricardo Sellers-Rubio

Salvador Del Barrio-García

Ana B Casado-Díaz

2022/11

Introduction to the special issue” Omni-channel communication: Delivering unified communications across all branded touch-points”

Lucia Porcu

Salvador Del Barrio-García

2022/7/4

A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling

Journal of Business Research

Álvaro Rojas-Lamorena

Salvador Del Barrio-García

Juan Miguel Alcántara-Pilar

2022/2

The impact of flow, satisfaction and reputation on loyalty to MOOCs: the moderating role of extrinsic motivation

Technology, Pedagogy and Education

José Luis Arquero

Esteban Romero-Frías

Salvador Del Barrio-García

2022/8/8

Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience

European Research on Management and Business Economics

M. Belén Prados-Peña

Salvador Del Barrio-García

2021/6

Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

Lucía Porcu

Salvador del Barrio García

2021

No more drama: Genres and subgenres of tv series

Álvaro J Rojas-Lamorena

Salvador Del Barrio-García

Juan Miguel Alcántara-Pilar

2021

A review of restaurant research in the last two decades: A bibliometric analysis

International Journal of Hospitality Management

Mª Eugenia Rodríguez-López

J.M. Alcántara-Pilar

S. Del Barrio-García

F. Muñoz-Leyva

2020

How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis

Tourism Management Perspectives

Ma Belén Prados-Peña

Salvador Del Barrio-García

2020/10/1

A review of comparative advertising research 1975–2018: Thematic and citation analyses

Journal of Business Research

Salvador Del Barrio-García

Francisco Muñoz-Leiva

Linda Golden

2020/8

See List of Professors in Salvador Del Barrio-García (ORCID: 0000-0002-6144-0240) University(Universidad de Granada)

Co-Authors

H-index: 44
Francisco Muñoz-Leiva

Francisco Muñoz-Leiva

Universidad de Granada

H-index: 31
Teodoro Luque Martínez

Teodoro Luque Martínez

Universidad de Granada

H-index: 31
Jose Luis Arquero

Jose Luis Arquero

Universidad de Sevilla

H-index: 18
Esteban Romero-Frías

Esteban Romero-Frías

Universidad de Granada

H-index: 17
Lucia Porcu (ORCID: 0000-0002-0517-3248)

Lucia Porcu (ORCID: 0000-0002-0517-3248)

Universidad de Granada

H-index: 17
Juan Miguel Alcántara Pilar

Juan Miguel Alcántara Pilar

Universidad de Granada

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