Juan Miguel Alcántara Pilar
Universidad de Granada
H-index: 17
Europe-Spain
Top articles of Juan Miguel Alcántara Pilar
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok | Journal of Retailing and Consumer Services | Juan Miguel Alcántara-Pilar María Eugenia Rodriguez-López Zoran Kalinić Francisco Liébana-Cabanillas | 2024/5/1 |
Linguistics and marketing: The effect of foreign languages in advertising messages | Tourism & Management Studies | Juan Miguel Alcántara-Pilar Iván Manuel Sánchez-Duarte María Bermúdez-Martínez María Eugenia Rodríguez-López | 2024/1/30 |
The future of TV-shopping: predicting user purchase intention through an extended technology acceptance model | Technological Forecasting and Social Change | María Eugenia Rodríguez-López Elena Higueras-Castillo Álvaro J Rojas-Lamorena Juan Miguel Alcántara-Pilar | 2024/1/1 |
Does the pandemic effect still exist? A comparative analysis of online food services in India and Spain | International Journal of Consumer Studies | Nidhi Singh Juan Miguel Alcántara‐Pilar Francisco J Liébana‐Cabanillas Vanja Pavluković | 2024/1 |
Memoria del trabajo desarrollado dentro del Convenio específico de colaboración entre la Universidad de Granada y Rosselli y Ruiz, SL para el desarrollo, tutorización y … | María Jose Latorre-Medina Antonio García Guzmán María Bermúdez Martínez Elisa Isabel Cubillas Casas Mercedes Cuevas López | 2023/1/9 | |
Proyecto i-MKT. Cómo el uso de la innovación despierta la motivación (4ª edición) | María Eugenia Rodríguez López Juan Miguel Alcántara Pilar | 2023/7/25 | |
The linguistic fetish in multilingual advertising: an audio message translated into seven foreign languages | Journal of Marketing Communications | Juan Miguel Alcantara-Pilar Iván Manuel Sánchez-Duarte María Eugenia Rodríguez-López Shakira Abarkane Abdel-Lah | 2023/11/19 |
Overview of the adoption of online food ordering services in Spain and India. An analytical approach based on the stimulus-organism-response model | International Journal of Human–Computer Interaction | Francisco Liébana-Cabanillas Juan Miguel Alcántara-Pilar Nidhi Singh Vanja Pavluković | 2023/5/12 |
Building heritage brand equity through social media sales promotion: The role of Power Distance | International Journal of Tourism Research | Esmeralda Crespo‐Almendros Ma Belén Prados‐Peña Lucia Porcu Juan Miguel Alcántara Pilar | 2023/5 |
Satisfaction or delight? A cross-cultural study of loyalty formation linked to two restaurant types | Journal of Hospitality and Tourism Insights | María Eugenia Rodríguez-López Juan Miguel Alcántara-Pilar Salvador Del Barrio-García | 2023/2 |
Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation | Tourism and Management Studies | M.E Rodríguez-López J.M. Alcántara-Pilar S. Del Barrio-García | 2023/4 |
A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling | Journal of Business Research | Álvaro Rojas-Lamorena Salvador Del Barrio-García Juan Miguel Alcántara-Pilar | 2022/2 |
El" brand equity": una visión holística del término, uso y medición, con especial aproximación al sector de la restauración | María Eugenia Rodríguez-López Salvador Del Barrio-García Juan Miguel Alcántara-Pilar | 2022 | |
Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex | Academia Revista Latinoamericana de Administración | Esmeralda Crespo-Almendros M Belén Prados-Peña Lucia Porcu Juan Miguel Alcántara-Pilar | 2022/7/5 |
The relationship between brand experience and word-of-mouth in the TV-series sector: The moderating effect of culture and gender | Journal of Marketing Communications | Álvaro J Rojas-Lamorena Juan Miguel Alcántara-Pilar María Eugenia Rodríguez-López | 2022/7/4 |
Proyecto i-MKT. Como el uso de la innovación despierta la motivación (3ª edición) | Juan Miguel Alcántara Pilar María Eugenia Rodríguez López Álvaro José Rojas Lamorena Iván Manuel Sánchez Duarte Tamara Guerrero Gómez | 2022/5/26 | |
No more drama: Genres and subgenres of tv series | Álvaro J Rojas-Lamorena Salvador Del Barrio-García Juan Miguel Alcántara-Pilar | 2021 | |
Dining experience in the restaurant: theoretical and empirical delimitation for two types of establishment | Cuadernos de Gestión | Mª Eugenia Rodríguez López Juan Miguel Alcántara Pilar Álvaro José Rojas Lamorena | 2020 |
Influencia de los descuentos y los regalos en redes sociales sobre el brand equity del patrimonio cultural de un destino | Esmeralda Crespo Almendros Mª Belén Prados-Peña Lucia Porcu Juan Miguel Alcántara Pilar | 2020 | |
La experiencia gastronómica en el restaurante: delimitación teórica y empírica en dos tipos de establecimiento | Cuadernos de Gestión | María Eugenia Rodríguez-Lopez Juan Miguel Alcántara-Pilar Álvaro J. Rojas-Lamorena | 2020 |
Co-Authors
