Kunal Swani

Kunal Swani

Wright State University

H-index: 20

North America-United States

About Kunal Swani

Kunal Swani, With an exceptional h-index of 20 and a recent h-index of 19 (since 2020), a distinguished researcher at Wright State University, specializes in the field of Privacy, Business to Business Marketing, Social Media, Humor in Advertising.

His recent articles reflect a diverse array of research interests and contributions to the field:

Benefits, barriers, and facilitators of developing B2B mobile applications

Are B2B data breaches concerning? Consequences of buyer's or firm's data loss on buyer and supplier related outcomes

Digital Business

Are data breaches the new norm? Exploring data breach trends, consumer sentiment, and responses to security invasions

The benefits of meeting buyer privacy expectations across information, time, and space dimensions

An expanded mindful mindset: The role of different skills in stress reduction and life satisfaction

Buyers apping? Determinants of current and future use of sellers' business-to-business mobile apps

Brand communities: A literature review and future research agendas using TCCM approach

Kunal Swani Information

University

Position

___

Citations(all)

2350

Citations(since 2020)

1779

Cited By

1290

hIndex(all)

20

hIndex(since 2020)

19

i10Index(all)

22

i10Index(since 2020)

22

Email

University Profile Page

Wright State University

Google Scholar

View Google Scholar Profile

Kunal Swani Skills & Research Interests

Privacy

Business to Business Marketing

Social Media

Humor in Advertising

Top articles of Kunal Swani

Title

Journal

Author(s)

Publication Date

Benefits, barriers, and facilitators of developing B2B mobile applications

Journal of Business & Industrial Marketing

Daniel Adomako Asamoah

John Bowman Dinsmore

Kunal Swani

2024/4/9

Are B2B data breaches concerning? Consequences of buyer's or firm's data loss on buyer and supplier related outcomes

Industrial Marketing Management

Kunal Swani

Lauren Labrecque

Ereni Markos

2024/5/1

Digital Business

John B Dinsmorea

Kunal Swani

Ciro Troise

Wakiuru Wamwara

Bin Li

2023/12/12

Are data breaches the new norm? Exploring data breach trends, consumer sentiment, and responses to security invasions

Journal of Consumer Affairs

Ereni Markos

Priscilla Peña

Lauren I Labrecque

Kunal Swani

2023/7

The benefits of meeting buyer privacy expectations across information, time, and space dimensions

Industrial Marketing Management

Kunal Swani

George R Milne

Brian P Brown

2023/7/1

An expanded mindful mindset: The role of different skills in stress reduction and life satisfaction

Journal of Consumer Affairs

Shalini Bahl

George R Milne

Kunal Swani

2023/4

Buyers apping? Determinants of current and future use of sellers' business-to-business mobile apps

Industrial Marketing Management

Kunal Swani

Anand Jeyaraj

2022/11/1

Brand communities: A literature review and future research agendas using TCCM approach

Debashree Roy Bhattacharjee

Debasis Pradhan

Kunal Swani

2022/1

Understanding business student retention during covid-19: roles of service quality, college brand, and academic satisfaction, and stress

Services Marketing Quarterly

Kunal Swani

Wakiuru Wamwara

Kendall Goodrich

Shu Schiller

John Dinsmore

2022/7/3

Impact of Unmet Privacy Expectations Across Information, Time, and Space: Evidence from Four Countries

Journal of Interactive Marketing

Kunal Swani

George R Milne

2022/5

Overcoming privacy concerns in consumers’ use of health information technologies: a justice framework

Journal of Business Research

Alec N Slepchuk

George R Milne

Kunal Swani

2022/3/1

Antecedents and consequences of sending and receiving information in mobile gaming apps

Digital Business

John B Dinsmore

Kunal Swani

Ciro Troise

Wakiuru Wamwara

Bin Li

2022/1/1

To app or not to app: A business-to-business seller's decision

Industrial Marketing Management

Kunal Swani

2021/2/1

Revisiting trust and privacy concern in consumers’ perceptions of marketing information management practices: Replication and extension

Journal of Interactive Marketing

Kunal Swani

George R Milne

Alec N Slepchuk

2021/11

When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach

Journal of Business Research

Lauren I Labrecque

Ereni Markos

Kunal Swani

Priscilla Peña

2021/10/1

Introduction: Advancing understanding of mobile applications in marketing

John Dinsmore

Kunal Swani

Kendall Goodrich

Umut Konus

2021/3/1

Social media services branding: The use of corporate brand names

Journal of Business Research

Kunal Swani

George R Milne

Elizabeth G Miller

2021/3/1

How to connect with your best student prospects: saying the right things, to the right students, in the right media

Journal of Marketing Communications

Kendall Goodrich

Kunal Swani

James Munch

2020/5/18

Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices

Marketing Letters

Kunal Swani

Lauren I Labrecque

2020/9

Introduction to the special issue: B2B advertising

Brian P Brown

Kunal Swani

Susan M Mudambi

2020/8/1

See List of Professors in Kunal Swani University(Wright State University)

Co-Authors

H-index: 67
Naveen Donthu

Naveen Donthu

Georgia State University

H-index: 59
Albert George Assaf

Albert George Assaf

University of Massachusetts Amherst

H-index: 56
George R. Milne

George R. Milne

University of Massachusetts Amherst

H-index: 25
SUSAN M. MUDAMBI

SUSAN M. MUDAMBI

Temple University

H-index: 23
Lauren I. Labrecque

Lauren I. Labrecque

University of Rhode Island

H-index: 21
Hye Jin Yoon

Hye Jin Yoon

University of Georgia

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