Hye Jin Yoon
University of Georgia
H-index: 21
North America-United States
Top articles of Hye Jin Yoon
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
How Do Individuals With Conspiracy Beliefs Respond to Humorous Public Service Announcements Promoting COVID-19 Vaccination? The Role of Scientific Consensus and Vaccine Confidence | International Journal of Communication | Jeong-Yeob Han Hanyoung Kim Hye Jin Yoon Ja Kyung Seo | 2024/4/14 |
The effectiveness of influencer endorsements for smart technology products: the role of follower number, expertise domain and trust propensity | Journal of Product & Brand Management | Taeyeon Kim Hye Jin Yoon | 2024/2/27 |
Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media | International Journal of Advertising | Hye Jin Yoon Yoon-Joo Lee Shuoya Sun | 2024/2/2 |
Increasing the efficacy of emotional appeal ads on online video-watching platforms: The effects of goals and emotional approach tendency on ad-skipping behavior | Journal of Advertising | Yongwoog Andrew Jeon Yuhosua Ryoo Hye Jin Yoon | 2024/2/5 |
Role of fresh start mindset framing in reducing stigma and promoting mental health help‐seeking behavior | Journal of Consumer Behaviour | Yoon‐Joo Lee Hye Jin Yoon Jinho Joo | 2023/5 |
Using humor to increase COVID‐19 vaccination intention for the unvaccinated: The moderating role of trust in government | Journal of Consumer Behaviour | Hye Jin Yoon Jongmin Lee Jeong Yeob Han Youngjee Ko Hanyoung Kim | 2023/9 |
Native advertising relevance effects and the moderating role of attitudes toward social networking sites | Journal of Research in Interactive Marketing | Hye Jin Yoon Yan Huang YiCheon Yim | 2022/3 |
The role of relevancy in native advertising on social media | International Journal of Advertising | Hye Jin Yoon Yan Huang Taeyeon Kim | 2022/11 |
Does congruency matter for online green demarketing campaigns? Examining the effects of retargeting display ads embedded in different browsing contexts | Journal of Research in Interactive Marketing | Hye Jin Yoon Yoon-Joo Lee Shuoya Sun Jinho Joo | 2023/2/15 |
The power of “Likes”: the effects of “Liked By” and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine | Journal of Marketing Communications | Youngji Seo Hanyoung Kim Youngjee Ko Hye Jin Yoon Jeong Yeob Han | 2023/7/13 |
ARE INTERACTIVE PSA FORMATS ALWAYS GOOD? TESTING THE IDENTIFIABLE VICTIM EFFECT WITH INSTAGRAM CAROUSEL POSTS FOR PRO-ENVIRONMENTAL CAMPAIGNS | American Academy of Advertising. Conference. Proceedings (Online) | Ja Kyung Seo Hanyoung Kim Yoimgjee Ko Hye Jin Yoon Jeong-Yeob Han | 2023 |
Will humor increase the effectiveness of human papillomavirus (HPV) advertising? exploring the role of humor, STD information, and knowledge | Journal of Marketing Communications | Hyejin Yoon Eunjin (Anna) Kim Sung In Choi | 2022/3/8 |
EXAMINING THE EFFECTIVENESS OF RETARGETING DISPLAY ADS WITH ONLINE DEMARKETING CAMPAIGNS: THE ROLE OF BROWSER SETTINGS | American Academy of Advertising. Conference. Proceedings (Online) | Hye Jin Yoon Yoon Joo Lee Shuoya Sun Jinho Joo | 2023 |
A femvertising campaign always #LikeAGirl: video responses and audience interactions on YouTube | Journal of Gender Studies | Hye Jin Yoon Mina Lee | 2023/7/4 |
The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance | Journal of Social Marketing | Youngjee Ko Hanyoung Kim Youngji Seo Jeong-Yeob Han Hye Jin Yoon | 2023/11/10 |
Interdependent self-construal and number of Twitter followers: consumer responses to alcohol industry corporate social responsibility (CSR) campaign on Twitter | International Journal of Advertising | Jinho Joo Yoon-Joo Lee Hye Jin Yoon | 2022/8/18 |
Prosocial native advertising on social media: effects of ad-context congruence, ad position and ad type | Journal of Social Marketing | Yan Huang Hye Jin Yoon | 2021/11 |
DECODING DEMARKETING ADVERTISING: THE ROLE OF COMPANY MISSION COMMITMENT AND CREDIBILITY ON DEMARKETING EFFORTS | American Academy of Advertising. Conference. Proceedings (Online) | Hye Jin Yoon Yoon Joo Lee Shuoya Sun | 2022 |
Does sexual humor work on mars, but not on Venus? An exploration of consumer acceptance of sexually humorous advertising | James Mark Mayer Piyush Kumar Hye Jin Yoon | 2021/6/21 | |
Comedic violence in advertising: the role of normative beliefs and intensity of violence | Hye Jin Yoon | 2021/6/21 |
Co-Authors
