Jooyoung Kim
University of Georgia
H-index: 26
North America-United States
Top articles of Jooyoung Kim
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Metaverse marketing: How the metaverse will shape the future of consumer research and practice | Psychology & Marketing | Yogesh K Dwivedi Laurie Hughes Yichuan Wang Ali A Alalwan Sun J Ahn | 2023/4 |
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy | Journal of Business Research | Jooyoung Kim Kyu Hyung Lee Jaemin Kim | 2023 |
Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy | Yogesh K Dwivedi Laurie Hughes Abdullah M Baabdullah Samuel Ribeiro-Navarrete Mihalis Giannakis | 2022/10/1 | |
The bifold triadic relationships framework: A theoretical primer for advertising research in the metaverse | Journal of Advertising | Sun Joo Ahn Jooyoung Kim Jaemin Kim | 2022/10/20 |
The impacts of ad skip option and ad time display on viewer response to in-stream video ads: the role of perceived control and reactance | Internet Research | Dongwon Choi Jooyoung Kim | 2022/5/9 |
The future of advertising research in virtual, augmented, and extended realities | International Journal of Advertising | Sun Joo Ahn Jooyoung Kim Jaemin Kim | 2023/1/2 |
Advertising in the Metaverse: Research Agenda | Jooyoung Kim | 2021/9/2 | |
Brand awe: A key concept for understanding consumer response to luxury and premium brands | The Journal of Social Psychology | Jooyoung Kim Hyejin Bang W Keith Campbell | 2021/3/4 |
THE EFFECTS OF COMMERCIAL BREAK ON AD AND PROGRAM MEMORY: A NEUROPHYSIOLOGICAL STUDY | American Academy of Advertising. Conference. Proceedings (Online) | Seungji Lee Jooyoung Kim Sung-Phil Kim | 2021 |
The Effect of Brand-Health Issue Fit on Fast-Food Health-Marketing Initiative | Journal of Current Issues & Research in Advertising | Hanyoung Kim Jooyoung Kim | 2020 |
Co-Authors
