Tom Reichert

Tom Reichert

University of Georgia

H-index: 30

North America-United States

About Tom Reichert

Tom Reichert, With an exceptional h-index of 30 and a recent h-index of 22 (since 2020), a distinguished researcher at University of Georgia, specializes in the field of Advertising and Mass Communication.

His recent articles reflect a diverse array of research interests and contributions to the field:

Sexual ad appeals in social media: Effects and influences of cultural difference and sexual self-schema

The impact of visual sexual appeals on attention allocation within advertisements: an eye-tracking study

EFFECTS AND PRESENCE OF SEXUAL APPEALS IN SOCIAL MEDIA: INTERPLAY OF EMOTION REGULATION, SEXUAL SELF-SCHEMA, AND CULTURAL DIFFERENCE

Feminism and advertising: Responses to sexual ads featuring women: How the differential influence of feminist perspectives can inform targeting strategies

提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』 より Feminism and Advertising: Responses to Sexual Ads Featuring Women: How the …

HOW CONTEMPORARY FEMINISTS EVALUATE FEMALE NUDITY IN ADVERTISING: THE INFLUENCES OF FEMINIST ATTITUDE AND CULTURAL DIFFERENCE

Tom Reichert Information

University

Position

___

Citations(all)

4957

Citations(since 2020)

1355

Cited By

4302

hIndex(all)

30

hIndex(since 2020)

22

i10Index(all)

49

i10Index(since 2020)

31

Email

University Profile Page

University of Georgia

Google Scholar

View Google Scholar Profile

Tom Reichert Skills & Research Interests

Advertising and Mass Communication

Top articles of Tom Reichert

Title

Journal

Author(s)

Publication Date

Sexual ad appeals in social media: Effects and influences of cultural difference and sexual self-schema

International Journal of Advertising

Hojoon Choi

Kyunga Yoo

Tom Reichert

Temple Northup

2022/2/4

The impact of visual sexual appeals on attention allocation within advertisements: an eye-tracking study

International journal of advertising

R Glenn Cummins

Zijian Harrison Gong

Tom Reichert

2021/8/16

EFFECTS AND PRESENCE OF SEXUAL APPEALS IN SOCIAL MEDIA: INTERPLAY OF EMOTION REGULATION, SEXUAL SELF-SCHEMA, AND CULTURAL DIFFERENCE

American Academy of Advertising. Conference. Proceedings (Online)

Hojoon Choi

Kyunga Yoo

Tom Reichert

Temple Northup

2021

Feminism and advertising: Responses to sexual ads featuring women: How the differential influence of feminist perspectives can inform targeting strategies

Journal of Advertising Research

Hojoon Choi

Kyunga Yoo

Tom Reichert

Temple Northup

2020/6/1

提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』 より Feminism and Advertising: Responses to Sexual Ads Featuring Women: How the …

日経広告研究所報/日経広告研究所 [編]

Hairong Li

2011

HOW CONTEMPORARY FEMINISTS EVALUATE FEMALE NUDITY IN ADVERTISING: THE INFLUENCES OF FEMINIST ATTITUDE AND CULTURAL DIFFERENCE

American Academy of Advertising. Conference. Proceedings (Online)

Hojoon Choi

Kyunga Yoo

Tom Reichert

Temple Northup

2020

See List of Professors in Tom Reichert University(University of Georgia)