Jeong-Yeob Han

Jeong-Yeob Han

University of Georgia

H-index: 28

North America-United States

About Jeong-Yeob Han

Jeong-Yeob Han, With an exceptional h-index of 28 and a recent h-index of 21 (since 2020), a distinguished researcher at University of Georgia, specializes in the field of Health & Risk Communication, Health Advertising, Social Media, Persuasion, Computational Social Science.

His recent articles reflect a diverse array of research interests and contributions to the field:

How Do Individuals With Conspiracy Beliefs Respond to Humorous Public Service Announcements Promoting COVID-19 Vaccination? The Role of Scientific Consensus and Vaccine Confidence

Promoting survivor safety in immigrant communities: Online simulation training for Korean American faith leaders

ARE INTERACTIVE PSA FORMATS ALWAYS GOOD? TESTING THE IDENTIFIABLE VICTIM EFFECT WITH INSTAGRAM CAROUSEL POSTS FOR PRO-ENVIRONMENTAL CAMPAIGNS

THE IMPACT OF SOCIAL DISTANCE AND MESSAGE FRAMING ON YOUNG ADULTS'RESPONSE TO THE ANTI-VAPING PSAS ON INSTAGRAM: THE MEDIATING ROLE OF PSYCHOLOGICAL REACTANCE

The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance

Using humor to increase COVID‐19 vaccination intention for the unvaccinated: The moderating role of trust in government

The power of “Likes”: the effects of “Liked By” and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine

Exploring the role of social support in promoting patient participation in health care among women with breast cancer

Jeong-Yeob Han Information

University

Position

Associate Professor Department of Advertising & Public Relations

Citations(all)

2854

Citations(since 2020)

1168

Cited By

2196

hIndex(all)

28

hIndex(since 2020)

21

i10Index(all)

35

i10Index(since 2020)

31

Email

University Profile Page

University of Georgia

Google Scholar

View Google Scholar Profile

Jeong-Yeob Han Skills & Research Interests

Health & Risk Communication

Health Advertising

Social Media

Persuasion

Computational Social Science

Top articles of Jeong-Yeob Han

Title

Journal

Author(s)

Publication Date

How Do Individuals With Conspiracy Beliefs Respond to Humorous Public Service Announcements Promoting COVID-19 Vaccination? The Role of Scientific Consensus and Vaccine Confidence

International Journal of Communication

Jeong-Yeob Han

Hanyoung Kim

Hye Jin Yoon

Ja Kyung Seo

2024/4/14

Promoting survivor safety in immigrant communities: Online simulation training for Korean American faith leaders

Journal of interpersonal violence

Y Joon Choi

Pamela Orpinas

Jeong-Yeob Han

Soon Cho

Tong Li

...

2023/2

ARE INTERACTIVE PSA FORMATS ALWAYS GOOD? TESTING THE IDENTIFIABLE VICTIM EFFECT WITH INSTAGRAM CAROUSEL POSTS FOR PRO-ENVIRONMENTAL CAMPAIGNS

American Academy of Advertising. Conference. Proceedings (Online)

Ja Kyung Seo

Hanyoung Kim

Yoimgjee Ko

Hye Jin Yoon

Jeong-Yeob Han

...

2023

THE IMPACT OF SOCIAL DISTANCE AND MESSAGE FRAMING ON YOUNG ADULTS'RESPONSE TO THE ANTI-VAPING PSAS ON INSTAGRAM: THE MEDIATING ROLE OF PSYCHOLOGICAL REACTANCE

American Academy of Advertising. Conference. Proceedings (Online)

Jung Min Hahm

Jeong-Yeob Han

2023

The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance

Journal of Social Marketing

Youngjee Ko

Hanyoung Kim

Youngji Seo

Jeong-Yeob Han

Hye Jin Yoon

...

2023/11/10

Using humor to increase COVID‐19 vaccination intention for the unvaccinated: The moderating role of trust in government

Journal of Consumer Behaviour

Hye Jin Yoon

Jongmin Lee

Jeong Yeob Han

Youngjee Ko

Hanyoung Kim

...

2023/9

The power of “Likes”: the effects of “Liked By” and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine

Journal of Marketing Communications

Youngji Seo

Hanyoung Kim

Youngjee Ko

Hye Jin Yoon

Jeong Yeob Han

...

2023/7/13

Exploring the role of social support in promoting patient participation in health care among women with breast cancer

Health Communication

Mengfei Guan

Jeong Yeob Han

Dhavan V Shah

David H Gustafson

2021/11/10

The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine: the role of pre-existing attitude towards the flu vaccine and …

International Journal of Advertising

Hanyoung Kim

Youngji Seo

Hye Jin Yoon

Jeong Yeob Han

Youngjee Ko

2021/10/3

An investigation of cognitive processing of fear appeal messages promoting HPV vaccination: predictors and outcomes of magnitude and valence of cognitive responses

Journal of Health Communication

Hanyoung Kim

Jeong Yeob Han

Jiyeon So

Youngji Seo

2020/11/1

Effects of Facebook comments on attitude toward vaccines: the roles of perceived distributions of public opinion and perceived vaccine efficacy

Journal of Health Communication

Hanyoung Kim

Jeong Yeob Han

Youngji Seo

2020/2/1

THE EFFECTS OF USER COMMENT VALENCE OF SOCIAL MEDIA HEALTH CAMPAIGNS ON INTENTION TO VACCINATE: THE ROLE OF PSYCHOLOGICAL REACTANCE

American Academy of Advertising. Conference. Proceedings (Online)

Hanyoung Kim

Youngji Seo

Hye Jin Yoon

Jeong Yeob Han

Youngjee Ko

2020

See List of Professors in Jeong-Yeob Han University(University of Georgia)

Co-Authors

H-index: 87
Dietram A. Scheufele

Dietram A. Scheufele

University of Wisconsin-Madison

H-index: 70
Joseph N. Cappella

Joseph N. Cappella

University of Pennsylvania

H-index: 39
Bret Shaw

Bret Shaw

University of Wisconsin-Madison

H-index: 28
Tanya R. Schlam

Tanya R. Schlam

University of Wisconsin-Madison

H-index: 25
Meg Wise

Meg Wise

University of Wisconsin-Madison

H-index: 23
Jung-Hyun Kim (김정현)

Jung-Hyun Kim (김정현)

Sogang University

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