George R. Milne

George R. Milne

University of Massachusetts Amherst

H-index: 56

North America-United States

About George R. Milne

George R. Milne, With an exceptional h-index of 56 and a recent h-index of 42 (since 2020), a distinguished researcher at University of Massachusetts Amherst, specializes in the field of Marketing, information Privacy, Consumer Behavior, Sport Marketing, Public Policy.

His recent articles reflect a diverse array of research interests and contributions to the field:

AI-driven technology and privacy: the value of social media responsibility

An expanded mindful mindset: The role of different skills in stress reduction and life satisfaction

The benefits of meeting buyer privacy expectations across information, time, and space dimensions

Expanding consumer mindfulness for collective sustainable well‐being: Overview of the special issue and future research directions.

Reducing information asymmetry and increasing health value co‐creation in a rural healthcare context

Impact of Unmet Privacy Expectations Across Information, Time, and Space: Evidence from Four Countries

Overcoming privacy concerns in consumers’ use of health information technologies: a justice framework

Privacy Consumer Activists on Reddit: Exploring Discourse, Sentiment, and Advocated Practices

George R. Milne Information

University

Position

Professor of Marketing

Citations(all)

17031

Citations(since 2020)

7114

Cited By

12624

hIndex(all)

56

hIndex(since 2020)

42

i10Index(all)

92

i10Index(since 2020)

73

Email

University Profile Page

University of Massachusetts Amherst

Google Scholar

View Google Scholar Profile

George R. Milne Skills & Research Interests

Marketing

information Privacy

Consumer Behavior

Sport Marketing

Public Policy

Top articles of George R. Milne

Title

Journal

Author(s)

Publication Date

AI-driven technology and privacy: the value of social media responsibility

Kristen L Walker

George R Milne

2024/4/18

An expanded mindful mindset: The role of different skills in stress reduction and life satisfaction

Journal of Consumer Affairs

Shalini Bahl

George R Milne

Kunal Swani

2023/4

The benefits of meeting buyer privacy expectations across information, time, and space dimensions

Industrial Marketing Management

Kunal Swani

George R Milne

Brian P Brown

2023/7/1

Expanding consumer mindfulness for collective sustainable well‐being: Overview of the special issue and future research directions.

Shalini Bahl

George R Milne

Elizabeth G Miller

2023

Reducing information asymmetry and increasing health value co‐creation in a rural healthcare context

Journal of Consumer Affairs

Andrew J Dahl

James W Peltier

George R Milne

2022

Impact of Unmet Privacy Expectations Across Information, Time, and Space: Evidence from Four Countries

Journal of Interactive Marketing

Kunal Swani

George R Milne

2022/5

Overcoming privacy concerns in consumers’ use of health information technologies: a justice framework

Journal of Business Research

Alec N Slepchuk

George R Milne

Kunal Swani

2022/3/1

Privacy Consumer Activists on Reddit: Exploring Discourse, Sentiment, and Advocated Practices

Alec Slepchuk

Francisco Javier Villarroel Ordenes

George R Milne

2021

Connecting with the future: The role of science fiction movies in helping consumers understand privacy‐technology trade‐offs

Journal of Consumer Affairs

George R Milne

Begum Kaplan

Kristen L Walker

Larry Zacharias

2021/9

THE ROBOTS ARE COMING: HOW WILL CONSUMERS REACT?

2021 AMA Marketing and Public Policy Conference

Nadeesha H Bandara

Kaeun Kim

George R Milne

George Pettinico

Alec N Slepchuk

2021

Price? Quality? Or sustainability? Segmenting by disposition toward self-other tradeoffs predicts consumers’ sustainable decision-making

Journal of Business Ethics

Spencer M Ross

George R Milne

2021/8

Social media services branding: The use of corporate brand names

Journal of Business Research

Kunal Swani

George R Milne

Elizabeth G Miller

2021/3/1

Revisiting trust and privacy concern in consumers’ perceptions of marketing information management practices: Replication and extension

Journal of Interactive Marketing

Kunal Swani

George R Milne

Alec N Slepchuk

2021/11

Digital health information seeking in an omni-channel environment: A shared decision-making and service-dominant logic perspective

Journal of Business Research

Andrew J Dahl

George R Milne

James W Peltier

2021

Fantasy sports and beyond: Complementary digital experiences (CDXs) as innovations for enhancing fan experience

Journal of Business Research

Mujde Yuksel

Andrew N Smith

George R Milne

2021/9/1

Quantification of self in Third‐Party‐Administered wellness programs: The impact of perceived self‐Empowerment

Journal of Consumer Affairs

George Pettinico

George R Milne

Elizabeth G Miller

2020/3

Mindful consumption: Three consumer segment views

Australasian marketing journal

George R Milne

Francisco Villarroel Ordenes

Begum Kaplan

2020/2

Why do consumers procrastinate and what happens next?

Journal of Consumer Marketing

Shabnam Azimi

George R Milne

Elizabeth G Miller

2020/8/10

Informing the design of better privacy policies

Alec N Slepchuk

George R Milne

2020/2/1

Macro and exogenous factors in computational advertising: Key issues and new research directions

Journal of Advertising

Natali Helberger

Jisu Huh

George Milne

Joanna Strycharz

Hari Sundaram

2020/8/7

See List of Professors in George R. Milne University(University of Massachusetts Amherst)

Co-Authors

H-index: 67
Naveen Donthu

Naveen Donthu

Georgia State University

H-index: 59
Albert George Assaf

Albert George Assaf

University of Massachusetts Amherst

H-index: 52
James (Jimmy) W. Peltier

James (Jimmy) W. Peltier

University of Wisconsin-Whitewater

H-index: 25
Charlotte Mason

Charlotte Mason

University of Georgia

H-index: 25
Bruce D. Weinberg

Bruce D. Weinberg

University of Massachusetts Amherst

H-index: 23
Lauren I. Labrecque

Lauren I. Labrecque

University of Rhode Island

academic-engine