Lauren I. Labrecque
University of Rhode Island
H-index: 23
North America-United States
Top articles of Lauren I. Labrecque
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The design communication assessment scale (DCAS): Assessing and adjusting the effectiveness of product design communications | Journal of Marketing Research | Kevin L Sample John Hulland Julio Sevilla Lauren I Labrecque | 2024/2 |
Are B2B data breaches concerning? Consequences of buyer's or firm's data loss on buyer and supplier related outcomes | Industrial Marketing Management | Kunal Swani Lauren Labrecque Ereni Markos | 2024/5/1 |
Celebrities as brand shields: The role of parasocial relationships in dampening negative consequences from brand transgressions | Journal of Advertising | Eugene Cheng-Xi Aw Lauren I Labrecque | 2023/5/27 |
Are data breaches the new norm? Exploring data breach trends, consumer sentiment, and responses to security invasions | Journal of Consumer Affairs | Ereni Markos Priscilla Peña Lauren I Labrecque Kunal Swani | 2023/7 |
Small sounds, big impact: Sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement | Journal of Product & Brand Management | Shawn P Scott Daniel Sheinin Lauren I Labrecque | 2022/8/10 |
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts | Journal of Interactive Marketing | Lauren I Labrecque Ereni Markos Mujde Yuksel Tracy A Khan | 2022/2 |
When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach | Journal of Business Research | Lauren I Labrecque Ereni Markos Kunal Swani Priscilla Peña | 2021/10/1 |
Effects of sequential sensory cues on food taste perception: cross‐modal interplay between visual and olfactory stimuli | Journal of Consumer Psychology | Dipayan Biswas Lauren I Labrecque Donald R Lehmann | 2021/10 |
Addressing online behavioral advertising and privacy implications: A comparison of passive versus active learning approaches | Journal of Marketing Education | Lauren I Labrecque Ereni Markos Aron Darmody | 2021/4 |
Can You Hear the Tension? Musical Tension-Release Effect on Affect and Recall in Advertising: An Abstract | Shawn P Scott Lauren I Labrecque Christy Ashley Ian Reyes | 2020/12/14 | |
Stimulating the senses: An introduction to part two of the special issue on sensory marketing. | Psychology & Marketing | Lauren I Labrecque | 2020/8/1 |
MUSICAL TENSION-RESOLUTION EFFECT ON CONSUMER PERCEPTION OF ADVERTISING | 2020 AMA Summer Academic Conference | Shawn P Scott Lauren I Labrecque Christy Ashley Ian Reyes | 2020 |
Color research in marketing: Theoretical and technical considerations for conducting rigorous and impactful color research | Lauren I Labrecque | 2020/7 | |
Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong | Journal of Consumer Marketing | Eugene Cheng-Xi Aw Lauren I Labrecque | 2020/10/13 |
The Impact of Sonic Logos on Brand Perceptions: An Abstract | Shawn P Scott Daniel Sheinin Lauren I Labrecque | 2020 | |
Digital Customer Empowerment Tools for Marketers: An Abstract | Mujde Yuksel George R Milne Lauren I Labrecque | 2020 | |
The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications | Psychology & Marketing | Lauren I Labrecque Kunal Swani Andrew T Stephen | 2020/6 |
Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices | Marketing Letters | Kunal Swani Lauren I Labrecque | 2020/9 |
Co-Authors
