Charles F. Hofacker
Florida State University
H-index: 40
North America-United States
Top articles of Charles F. Hofacker
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Discovering synergies and conflicts in online and offline in-store engagement | Journal of Marketing Analytics | Syagnik Banerjee Fareena Sultan Charles F Hofacker | 2023/12 |
Using a strobelight analysis to examine relationship inconsistency | Journal of the Academy of Marketing Science | Alec Pappas Charles F Hofacker Willy Bolander | 2023/9 |
Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior | Journal of Research in Interactive Marketing | Arash H Zadeh Maryam Farhang Mohammadali Zolfagharian Charles F Hofacker | 2023/3/21 |
Artificial intelligence and the shaping of the business context | Journal of Business Research | Daniela Corsaro Stephen L Vargo Charles Hofacker Francesco Massara | 2022 |
Service digitization and the provider-to-customer handoff | The Routledge Handbook of Service Research Insights and Ideas | Eileen Bridges Charles F Hofacker Chi Kin Bennett Yim | 2020/4/21 |
Information technology and Baumol's cost disease in healthcare services: a research agenda | Sunil Mithas Charles F Hofacker Anil Bilgihan Tarik Dogru Vanja Bogicevic | 2020/11/12 | |
THE MARKETING OF INFORMATION IN THE INFORMATION AGE. | Marketing Management Journal | CHARLES F HOFACKER RONALD E GOLDSMITH | 2020/4/1 |
How online trust evolves over time: The role of social perception | Psychology & Marketing | Christine Ye Charles F Hofacker John Peloza Alexis Allen | 2020/11 |
Dystopia and utopia in digital services | Journal of Marketing Management | Charles F Hofacker Daniela Corsaro | 2020/3/23 |
Brave new world? On AI and the management of customer relationships | Journal of Interactive Marketing | Barak Libai Yakov Bart Sonja Gensler Charles F Hofacker Andreas Kaplan | 2020/8 |
Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future | Charles Hofacker Ismail Golgeci Kishore Gopalakrishna Pillai David Marius Gligor | 2020/6/10 | |
Comparing the measures of consumer knowledge calibration | European Journal of Marketing | Kishore Gopalakrishna Pillai Charles F Hofacker | 2020/5/5 |
Marketing Communication Strategy in the Age of Interactive Media | Charles F Hofacker | 2020/12/9 |
Co-Authors
