Dipayan Biswas
University of South Florida
H-index: 23
North America-United States
Top articles of Dipayan Biswas
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Mathematics Is Good for the Mind and Body: Children Make Better Food Choices after Solving Math Problems | Journal of the Association for Consumer Research | Mikyoung Lim Annika Abell Courtney Szocs Dipayan Biswas | 2024/4/1 |
What’s in a “Happy” meal? The effects of smiley faces in restaurant logos on price and healthfulness perceptions | Journal of Advertising | Annika Abell Leah Smith Dipayan Biswas | 2024/1/1 |
Caffeine’s effects on consumer spending | Journal of Marketing | Dipayan Biswas Patrick Hartmann Martin Eisend Courtney Szocs Bruna Jochims | 2023/3 |
Digital engagement on social media: how food image content influences social media and influencer marketing outcomes | Journal of Interactive Marketing | Annika Abell Dipayan Biswas | 2023/2 |
Curvy digital marketing designs: virtual elements with rounded shapes enhance online click-through rates | Journal of Consumer Research | Dipayan Biswas Annika Abell Roger Chacko | 2023/12/12 |
The store of the future: Engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction | Journal of Retailing | Courtney Szocs Yeseul Kim Mikyoung Lim Christian Arroyo Mera Dipayan Biswas | 2023/12/1 |
Sniffing the distance: Scents can make objects appear closer | Journal of Environmental Psychology | Ruta Ruzeviciute Bernadette Kamleitner Zachary Estes Dipayan Biswas | 2023/11/1 |
How Anticipating Indulgence Catalyzes Indulgent Behavior in the Present: An Abstract | Courtney Szocs Rajesh Bagchi Dipayan Biswas | 2022/5/25 | |
What’s in a “Happy” Meal? The Effect of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions: An Abstract | Annika Abell Leah Smith Dipayan Biswas | 2022/5/25 | |
A mixed-methods study to understand food environments and grocery shopping patterns of community residents in underserved neighborhoods in Tampa, Florida | Ecology of Food and Nutrition | Heewon L Gray Jessica H Berumen Sharonda M Lovett David Himmelgreen Dipayan Biswas | 2021/7/4 |
Effects of sequential sensory cues on food taste perception: cross‐modal interplay between visual and olfactory stimuli | Journal of Consumer Psychology | Dipayan Biswas Lauren I Labrecque Donald R Lehmann | 2021/10 |
Extending the boundaries of sensory marketing and examining the sixth sensory system: Effects of vestibular sensations for sitting versus standing postures on food taste perception | Journal of Consumer Research | Dipayan Biswas Courtney Szocs Annika Abell | 2020 |
Are You on the Right Scent? | Report Research | Anna Girard Marcel Lichters Marko Sarstedt Dipayan Biswas | 2020 |
Understanding Access to Healthy Foods and Grocery Shopping Patterns Among Community Residents in Underserved Neighborhoods in Tampa, Florida | Current Developments in Nutrition | Heewon Gray Jessica Berumen Sharonda Lovett David Himmelgreen Dipayan Biswas | 2020/6/1 |
Craft beer, consumers, and brewers: Exploring preferences and attitudes for craft beer and food | Bachelor thesis. Marketing Honors Thesis, University of South Florida, Tampa, FL, USA | Danielle Heidkamp | 2020/4/30 |
Designed to s (m) ell: When scented advertising induces proximity and enhances appeal | Journal of Marketing Research | Ruta Ruzeviciute Bernadette Kamleitner Dipayan Biswas | 2020/4 |
Erratum: Extending the Boundaries of Sensory Marketing and Examining the Sixth Sensory System: Effects of Vestibular Sensations for Sitting versus Standing Postures on Food … | Journal of Consumer Research | Dipayan Biswas Courtney Szocs Annika Abell | 2020/2/1 |
