ProfessorsProfessors of Temple UniversitySUSAN M. MUDAMBI

SUSAN M. MUDAMBI

Temple University

H-index: 25

North America-United States

About SUSAN M. MUDAMBI

SUSAN M. MUDAMBI, With an exceptional h-index of 25 and a recent h-index of 19 (since 2020), a distinguished researcher at Temple University, specializes in the field of Marketing strategy, online reviews, business-to-business branding, international business, technology in marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Not just for fun: The effect of pseudo-reviews on consumer behavior

Understanding the Review Bombing Phenomenon in Movies and Television

B2B branding: a review and research agenda for turbulent times

A trade war and a pandemic: Disruption and resilience in the food bank supply chain

Introduction to the special issue: B2B advertising

The untapped potential of B2B advertising: A literature review and future agenda

SUSAN M. MUDAMBI Information

University	Temple University
Position	Research Professor Marketing and Supply Chain Management Fox School of Business
Citations(all)	7979
Citations(since 2020)	3368
Cited By	6057
hIndex(all)	25
hIndex(since 2020)	19
i10Index(all)	30
i10Index(since 2020)	25
Email	Access Email
University Profile Page	Temple University
Google Scholar	View Google Scholar Profile

SUSAN M. MUDAMBI Skills & Research Interests

Marketing strategy

online reviews

business-to-business branding

international business

technology in marketing

Top articles of SUSAN M. MUDAMBI

Title	Journal	Author(s)	Publication Date
Not just for fun: The effect of pseudo-reviews on consumer behavior	Computers in Human Behavior	Ermira Zifla David Schuff Susan Mudambi Sunil Wattal	2024/6/1
Understanding the Review Bombing Phenomenon in Movies and Television		David Schuff Susan Mudambi Mei-Xian Wang	2024/1/3
B2B branding: a review and research agenda for turbulent times		Susan M Mudambi	2023/9/15
A trade war and a pandemic: Disruption and resilience in the food bank supply chain	Industrial Marketing Management	Misty Blessley Susan M Mudambi	2022/4/1
Introduction to the special issue: B2B advertising		Brian P Brown Kunal Swani Susan M Mudambi	2020/8/1
The untapped potential of B2B advertising: A literature review and future agenda		Kunal Swani Brian P Brown Susan M Mudambi	2020/8/1